Seniors Fair Develoment and Social Media Campaign Strategy

Central Lions Seniors Association (CLSA) is an organization led by volunteers with an operational staff of 6. CLSA exists to encourage, promote, and provide opportunities through recreation, education, and socializing to enhance the well-being of persons aged 55 and older. The organization plays host to 1800 users and a daycare for seniors. Our Association offers sports, fitness, art, music, health and wellness presentations, general interest courses, cards, games, crafts, and social events that bring people over 55 together in a safe and supportive environment.

“Although there is substantial evidence about the many contributions that older people make to their societies, they are frequently stereotyped as dependent, frail, out of touch, or a burden. These ageist attitudes limit older people’s freedom to live the lives they choose and our capacity to capitalize on the great human capacity that older people represent” (WHO, 2015). However, opportunities for and contributions by seniors depend on their health. Educational activities are strategies for enhancing health outcomes and eliminating ageism (WHO, 2022, Ageing Canada.). To support the seniors, CLSA is planning, 1) a Health and Wellness Fair intended to provide education and activities for seniors and 2) the development and implementation of a social media campaign using seniors’ experiences and stories to address ageism.

An intern is needed to increase capacity for CLSA to execute the project. With a staff of 6 and financial constrains due to COVID, an intern can greatly enhance our ability to execute the project effectively and efficiently.

Faculty Supervisor:

Ryan Young;Kennedy Farnell

Student:

Partner:

Central Lions Senior Association

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Northern Alberta Institute of Technology

Program: