Shifting perceptions of substance use in northwestern Ontario

The Northwestern Health Unit (NWHU) aims to address substance use issues prevalent in its catchment area by integrating two projects. Firstly, targeting high alcohol consumption rates, the initiative will require behavior change strategies to combat the normalization of alcohol use. By tailoring interventions to diverse subgroups, NWHU endeavors to shift cultural attitudes, thus reducing associated health risks. Secondly, addressing misconceptions surrounding harm reduction, particularly in the context of drug use prevalent in the region, the project seeks to educate staff, stakeholders, and the public. By promoting evidence-based interventions, NWHU aims to mitigate stigma and enhance support for harm reduction programs. This holistic approach aims to foster healthier behaviors and attitudes, ultimately improving community well-being.

Faculty Supervisor:

Suzanne Jackson

Student:

Partner:

Board of Health for the Northwestern Health Unit

Discipline:

Sociology

Sector:

Health and Related Sciences & Technology

University:

University of Toronto

Program: