The Canadian Paralympic Committee – Embedding Data Analytics into the business operations

Big data and analytics are pervasive within society and the ability to collect and interpret data sets has changed the operations and management of organizations impacting areas such as consumer purchasing decisions and transforming the methods and measurements used by managers. This is no different in sport where data analytics was first used for on-field decisions as made famous by Moneyball but now has shifted to how the industry manages the business side of sport. The Canadian Paralympic Committee (CPC) is a non-profit organization with the vision is to be the world’s leading Paralympic nation and focuses on its mission to lead the development of a sustainable Paralympic sport system in Canada. Central to the CPC’s pursuit of becoming the world’s leading Paralympic nation, is the ability to continually evolve the organization to take advantage of data insights to inform business strategy. Therefore, this application will support CPC’s next step in their business strategy innovation using data and data analytics to inform their decision making and strategic direction. While there is growing interest in using data analytics in the non-profit sport business side, there is limited uptake to date due to resource constraints and knowledge gaps.

Faculty Supervisor:

Ann Pegoraro;Heather Kennedy

Student:

Partner:

Canadian Paralympic Committee

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

University of Guelph

Program: