The role of automobility engagement in consumer response to new mobility innovations

The transport sector is the second highest source of greenhouse gas (GHG) emissions in Canada. The prevalence of car use in passenger transport, also referred to as “automobility”, is a key driver of GHG emissions and other societal issues. Transport innovations can reduce emissions – for example, plug-in electric vehicles (PEVs) are an essential component in achieving climate goals. However, automobility patterns may still represent a challenge for transport sustainability. The Sustainable Transportation Action Research Team (START) and Navius Research Inc. are leaders in analyzing impacts from transport innovations in Canada. This project analyzes data from a large-scale survey of Canadian citizens to investigate consumer preferences for PEVs and other innovations, and their relationship to mobility by private cars. The project aims to improve knowledge of sustainable transportation pathways from a consumer perspective, which may help to inform transport and climate policies.

Faculty Supervisor:

Jonn Axsen

Student:

Partner:

Navius Research

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

Simon Fraser University

Program: