To develop a culture-centric application for a modern matchmaking service

The main project objective is to develop a culture centric matchmaking application that would cater to the unique needs and preferences of African relationship seekers in Canada and diaspora.

Our research showed that the online dating industry (ODI)s does not cater to African relationship seekers’ unique needs and preferences. Only 2% of African respondents stated they had a good experience, while none met anyone seeking a serious relationship while using these western online dating apps. Qunuby aims to fulfil the needs of this heavily underserved market.

The project would include the following streams of activities to ultimately design and build a web and mobile matchmaking application to would cater to the needs of the target market. These activities include:

1. Conduct in-depth research and analysis on the online and offline relationship matching industry: This involves conducting primary and secondary research to re-validate the existing Lean model and marketing strategy before application development.

2. Use knowledge to design an innovative matchmaking application that meets the vision and requirements of the target market: This involves developing prototypes for both web and mobile platforms in line with the research findings and design requirements of the team. In addition, selecting a technology platform would meet the short and long-term needs of the project.

3. Build the solution for web and mobile usage: Develop the software application using the agreed platform.

4. Launch and Testing: conduct testing with a release of the beta II version and champion subsequent lessons learnt and bug management for continuity management

Faculty Supervisor:

Norah McRae

Student:

Partner:

Qunuby Personal Connections

Discipline:

Computer science

Sector:

Other services (except public administration)

University:

University of Waterloo

Program: