Understanding the dependence on convenience: towards new patterns of food consumption

This project explores the post-pandemic impact of the rise of convenience on consumer eating habits. As convenience becomes a major driver of the food industry, our research examines how this emphasis can obscure essential elements such as ritual, culture, social connections, impacting the perception and pleasure of eating. Our research questions target the influence of convenience on food choices and the correlation with pleasure, while assessing its economic impact. The study will use a mixed-method approach, combining surveys, experiments, and interviews to explore the consumption habits of four generations. This research will inform companies, decision-makers and stakeholders on how to harmonize convenience and food pleasures, offering strategic recommendations in a changing culinary landscape.

Faculty Supervisor:

Jordan LeBel

Student:

Partner:

Coopérative Radish

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

Concordia University

Program: