Unlocking the unrealized value of data collected by internal systems through quality monitoring and data repair. Developing an algorithm for ongoing data repair of an Inventory Management platform as well as CRM system that enhances reporting accuracy

As the company is actively looking for scaling opportunities, the business data quality assessment & monitoring project aims to unlock the unrealized value of data from internal systems such as CRM and Inventory Proprietary Inventory System to discover high-impact insights for internal stakeholders. The data project is looking to align data extracted from such systems to assist in resolving marketing challenges, uncovering the unmet opportunities, and facilitating departments’ decision-making to establish a versatile business model.

Faculty Supervisor:

Tiffany Bayley

Student:

Partner:

PlaceHolder Inc

Discipline:

Business

Sector:

Information and cultural industries

University:

The University of Western Ontario

Program:

Business Strategy Internship

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