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Nearly a fifth (18%) of treated water entering Canadian water networks never reaches the end user. Many cities in Canada experience leakage rates of over 30%. Thus, there is a clear opportunity to implement new leak detection technologies, such as those offered by WaSave, to reduce water wastage. This project will analyse the Canadian water utility market and identify key barriers and opportunities for greater adoption of leakage detection solutions. The intern will first develop a total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) analysis. Then the intern will conduct an objective survey with Canadian water utilities regarding current practices and opportunities for leakage detection and mitigation. Findings will support future marketing strategies for WaSave and more broadly highlight potential technology, management and regulatory solutions for leakage detection in Canada.
Rebecca Dziedzic
WaSave
Engineering
Utilities
Concordia University
Business Strategy Internship
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