Youth Education and Social Media Outreach for the Alberta Institute for Wildlife Conservation

The Alberta Institute for Wildlife Conservation (AIWC) currently utilizes youth-centred educational programs as ways to share the importance of wildlife conservation. Their educational programs include information about local wildlife, their rehabilitation practices and demonstrate the impacts humans can have on wildlife and actions we can take to mitigate these impacts. It is important for youth of all ages to access quality education and learning on sustainable topics, such as wildlife conservation, and this research project is interested in how to best deliver educational content surrounding wildlife conservation to youth. The AIWC utilizes social media platforms (Instagram, Facebook and TikTok) to spread awareness about their operations, fundraise and educate the public on wildlife rehabilitation and how to mitigate negative human impacts on local southern Alberta wildlife. This project aims to aid the AIWC in optimizing their social media to increase public engagement, educate the public, and increase donations.

Faculty Supervisor:

Adela Kincaid

Student:

Partner:

Alberta Institute for Wildlife Conservation

Discipline:

Sociology

Sector:

Education

University:

University of Calgary

Program: