During the past two decades in Canada, use of electronic payment has steadily increased. However, despite the downward trend in the volume, the value of cheques has steadily increased, with the five-year average volume growth increasing by about 2% due in large part to their common presence in the business-to-business space. These trends indicate that […]

The emerging technology company is in a dynamic environment where everything is changing turbulently, not only the actors but also the environment itself. For such emerging companies it is crucial to rely on local innovation communities in order to build and maintain a competitive advantage while balancing a number of paradoxes relater to their involvement […]

Le projet vise à utiliser des techniques analytiques avancées sur les données des visiteurs d’une plateforme web dédiée à la commercialisation d’assurance vie en ligne. Cette analyse offrira à l’entreprise partenaire et ses clients l’opportunité de mieux comprendre les utilisateurs de la plateforme. Cette compréhension accrue permettra à l’entreprise partenaire de raffiner ses communications et […]

Malignant melanoma is an aggressive form of skin cancer that is generally fatal if untreated. Approximately 10-20% of patients treated with ipilimumab may experience significant long term survival benefits. However, a UK agency recently recommended against public funding for ipilimumab on the grounds that no biomarkers have been discovered to identify the small group of […]

Le présent projet de recherche s’intéresse à la numérisation des contrats d’édition entre les éditeurs et les auteurs. En effet, les éditeurs rencontrent principalement trois problèmes dans leurs relations avec les auteurs. Le premier concerne le contenu du contrat d’édition ; le deuxième est relié à la rétribution financière des auteurs ; et enfin le […]

The for the health and well being of the BC forest industry and First Nations communities in BC, it is important to know how these two groups are interacting with each other. The goal of this research is to better understand what kind of relationships forestry companies and First Nations communities have. This research would […]

Level Ground is currently investing in product development of organic fruits and nuts. They are seeking to engage a MITACS intern who can supplement their product development with research support. Using the concept of value co-creation (VCC), the intern will engage potential consumers in a manner which will provide insight into the nutrition bar market. […]

Leveraging the entirety of point of sale and loyalty data collected across a category, as well as additional socio-economic and other supporting data sources, apply statistical modelling to identify the own-price elasticity of demand and cross-price elasticity of demand at regular and promoted price points across Unilever’s portfolio within that category. Subsequently measuring the promotional […]

Ce projet a pour objectif de faire la lumière sur l’effet de levier que l’économie sociale peut jouer dans une perspective de transition québécoise vers l’économie circulaire. Il permettra d’identifier les secteurs d’activités et les modèles d’affaires les plus porteurs pour les entreprises d’économie sociale dans le déploiement de boucles d’économie circulaire à une échelle […]

Le succès d’un consultant en gestion peut dépendre de sa capacité à communiquer son expertise, notamment par la production d’un wording (e.g. choisir la formulation spécifique du contenu textuel apparaissant dans un document donné) de qualité. Le wording est un élément fondamental dans la chanson, un mode d’expression synthétique, imagé et intégrant le point de […]

Does corporate philanthropy affect firm performance? Over the past decades, a considerable amount of scholarly attention has been devoted to examining this relationship. Some studies provided evidence for the positive relationship between corporate philanthropy and corporate performance, while others found no empirical support for such relationship. This mixed and inconclusive evidence calls for the need […]

With the growth of the internet, online and social media marketing have replaced tv and print advertising. Many companies have become extremely savvy in the use of online marketing tools to reach consumers. But how should online marketing be used when a company is working within a business-to-business context? Online marketing techniques often do not […]