Level Ground is currently investing in product development of organic fruits and nuts. They are seeking to engage a MITACS intern who can supplement their product development with research support. Using the concept of value co-creation (VCC), the intern will engage potential consumers in a manner which will provide insight into the nutrition bar market. […]

Leveraging the entirety of point of sale and loyalty data collected across a category, as well as additional socio-economic and other supporting data sources, apply statistical modelling to identify the own-price elasticity of demand and cross-price elasticity of demand at regular and promoted price points across Unilever’s portfolio within that category. Subsequently measuring the promotional […]

Ce projet a pour objectif de faire la lumière sur l’effet de levier que l’économie sociale peut jouer dans une perspective de transition québécoise vers l’économie circulaire. Il permettra d’identifier les secteurs d’activités et les modèles d’affaires les plus porteurs pour les entreprises d’économie sociale dans le déploiement de boucles d’économie circulaire à une échelle […]

Le succès d’un consultant en gestion peut dépendre de sa capacité à communiquer son expertise, notamment par la production d’un wording (e.g. choisir la formulation spécifique du contenu textuel apparaissant dans un document donné) de qualité. Le wording est un élément fondamental dans la chanson, un mode d’expression synthétique, imagé et intégrant le point de […]

Does corporate philanthropy affect firm performance? Over the past decades, a considerable amount of scholarly attention has been devoted to examining this relationship. Some studies provided evidence for the positive relationship between corporate philanthropy and corporate performance, while others found no empirical support for such relationship. This mixed and inconclusive evidence calls for the need […]

With the growth of the internet, online and social media marketing have replaced tv and print advertising. Many companies have become extremely savvy in the use of online marketing tools to reach consumers. But how should online marketing be used when a company is working within a business-to-business context? Online marketing techniques often do not […]

Cloud-based technologies are being used more and more in industry to benefit from the large data-sets that are being created so these data-sets can be analyzed to get a better overview on the effectiveness of processes and how to optimize current processes. The print industry is starting to see the benefits of cloud-based technologies. Since […]

“By being moldable, durable, light, and inexpensive plastic packaging has seen a rapid growth in the use and its disposal is becoming a planetary challenge. Besides sustainable production and consumption globalized trade in waste plastics represents a significant option towards a circular economy. China, who so far represented the greatest importer of this material, recently […]

“By being moldable, durable, light, and inexpensive plastic packaging has seen a rapid growth in the use and its disposal is becoming a planetary challenge. Besides sustainable production and consumption globalized trade in waste plastics represents a significant option towards a circular economy. China, who so far represented the greatest importer of this material, recently […]

Actuellement, l’avènement de l’Industrie 4.0 constitue un incontournable pour les entreprises. L’arrimage entre le monde cyberphysique et la pensée stratégique comportent son lot d’opportunités et de défis. De ce fait, ceux-ci ont un impact majeur sur la stratégie organisationnelle touchant l’ensemble des choix et mesures nécessaire à la discipline et à l’atteinte des objectifs. À […]

Le projet consiste en une etude sur I’utilisation d’une plateforme HIM developpee par la flrr11e Archidata pour la gestion du parc immobilier municipal de Montreal. Des etudes considerent que Ie plus grand potentiel du BIM mais aucune etude ne vient corroborer ces hypotheses. Cette recherche permettra de jeler des bases emplriqLles sLir la valeur de […]

Le projet a pour objectif de tester une projection immersive dans la voûte de la Société des Arts Technologiques (SAT) de Montréal. Il s’agit d’un dôme immersif de 18 mètres de diamètre. Une modélisation 3D de la ville de Paris au 19e siècle sera exposée et il sera possible de s’y déplacer à l’aide d’une […]