When faced with difficult issues such as climate change, some organizations decide to disclose information on relevant risks, opportunities, and strategies. The language used in these disclosures can theoretically reflect how managers process information in complex and uncertain environments, and by extension, their abilities in creating value for the firm. This research collaboration examines linkages […]

Based on the first internship of Mitacs Accelerate Project, research has been conducted on several aspects of an online traceability program which has been developed and operated by Ecotrust Canada. Aspects covered including business planning, budgeting, researching for revenue sources and of course type of entity in order to transition the program into its own […]

The internship will focus on two case studies in the area of business and marketing research, aiming to integrate academic level rigour with practical relevance. First, the intern will consider how drone-based research tools can be managed and marketed in an international development context that engages local networks of drone users whilst maintaining technological standards […]

Small businesses account for 89.6% of the total private labour force in Canada and, despite the vital role they play in the Canadian economy, fewer than half of small businesses will survive 10 years. One of the most commonly cited causes of small business failure is the inability to raise capital to finance its operations. […]

Governments and consumers increasingly are demanding that companies take concrete action to improve environmental stewardship and social justice along their entire supply chain. In developing countries, however, this effort is hampered by lack of knowledge as to what kinds of initiatives yield positive outcomes. This research is a pilot project to develop new insights into […]

Le projet de recherche suivant vise à améliorer les outils servant à évaluer la performance au travail des employés dans les entreprises. Cette recherche aspire à améliorer le processus afin de le rendre plus adapté au contexte actuel, plus précis et le plus juste possible. Il se basera en grande partie sur les employés d’une […]

Le marketing numérique est aujourd’hui essentiel pour rejoindre le consommateur et développer des produits et services innovants. Jumelé à l’utilisation des données massives et à l’analytique d’affaires, il devient un outil formidable pour un marketing plus « intelligent », permettant aux organisations de mieux segmenter leur clientèle, améliorer son expérience client, identifier clairement ses besoins, […]

Prompt doit identifier les PME qui ont un fort potentiel de croissance au sein de l’écosystème canadien de la 5G. Dans ce contexte, la recherche propose d’exploiter une base de données textuelles. Elle est constituée par les sites internet de 7 000 entreprises. Cette base de données a déjà été construite par Prompt. Le premier […]

Since the introduction of radio and television, fans have had a connection to those they know in the media. These connections are called “parasocial relationships” and they are one-sided relationships, usually between a fan and a celebrity, that is usually not face-to-face. With the advent of social media, any person, or company, can become a […]

Heat exchangers, used in building heating, ventilation and air conditioning (HVAC) systems to transfer heat from hot to cold fluids, are designed to operate under ideal conditions. However, in practice operating conditions may vary with ambient temperature or humidity. HVAC system efficiency can be improved significantly if fluid flow rates are adjusted in response to […]

Le projet consiste à optimiser les pratiques de gestion de la publicité sur les médias sociaux (SMM) pour plusieurs clients de l’agence de Marketing Numérique Click & Mortar. Le SMM inclut plusieurs pratiques d’optimisation de la présence sur les réseaux sociaux tels que Facebook ou Instagram. Les algorithmes sophistiqués utilisés pour filtrer le contenu publié […]

I intend to study the two trends in the industry of airlines: coalition and spin-off; I want to find out how the implementation of one affects the practice of the other as well as how they inform the airlines’ strategic decisions to maximize profit for the long term. To map out the relationship and interaction […]