It is widely accepted in Canada that small and medium-sized enterprises (SMEs) are the engine of the national economy responsible for 98% of businesses and employing more than 10 million individuals. To continue growing and supporting the national economy, SMEs can internationalize to seek increased profits and gain a competitive edge. One industry that can […]

Aurora Heat, Inc., led by Indigenous entrepreneur Brenda Dragon and headquartered in Fort Smith, NWT, creates sustainable, reusable hand, foot and body warmers from sheared beaver fur. Their mission is to empower Indigenous women and youth through inclusive employment, fair wages, and cultural heritage preservation, all while meeting warmth and health needs for North Americans. […]

La municipalité d’Eastman a développé au fil des ans une multitude de canaux de communication pour joindre sa population, et ce, sans plan formel de communication. Dans une perspective de rationalisation, la municipalité souhaite revoir ses pratiques info-communicationnelles afin d’optimiser le choix de canal et la fréquence des communications en fonction des différents types de […]

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AltaML is an innovative company capitalizing on a major technological trend: artificial intelligence (AI) technologies, enabled by big data, are driving a fourth industrial revolution. AI will transform all industries, but traditional industries face challenges in implementing AI. AltaML has a unique business model to overcome barriers to adoption of AI solutions by industry, which […]

The way people spend their money—their consumer behaviour—can be categorized in terms of materialism or minimalism. More specifically, materialist individuals tend to accumulate material goods, seek new acquisitions often overbuying, and cling to useless objects. In turn, minimalists purchase only essential items, reuse what is still functional, and discard the superfluous. Although materialism is often […]

Notre projet se centre sur l’amplification de notre portée marketing pour mieux servir le secteur manufacturier des Maritimes. Avec l’aide d’un stagiaire en MBA et de son professeur, nous analyserons la performance de nos outils marketing actuels, élaborerons une stratégie détaillée axée sur les réseaux sociaux, et établirons un calendrier d’exécution pour les campagnes à […]

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Après de nombreuses années de guerre, l’Ukraine est quotidiennement confrontée à la nécessité de restaurer rapidement le réseau ferroviaire après les bombardements et de rétablir la communication avec les territoires dé-occupés afin d’augmenter la croissance économique et d’améliorer la communication régionale. L’objectif principal de ce projet de recherche à Mitacs Globalink est d’optimiser la prise […]

Web page classification is the process of assigning a web page to one or more predefined categories and it is one of the essential techniques of web mining. Web page classification identifies what type of web page we are extracting data from and can help search engines to effectively deal with and rank web pages […]

Sales-based CRM tools have given sales representatives the ability to utilize customer information and selling strategies to facilitate cross-selling and up-selling activities from inside the organization. This concept, known as “inside sales”, is a fast growing trend and its key success is reliant on how efficiently generated leads are managed. Leads are information about potential […]

Surgery places significant stress on the body, much like running a marathon does. However, while marathon runners rigorously train before their race, most Canadians are not preparing for surgeries. Not only does a wealth of data exist supporting the notion of “better in, better out”, when it comes to surgery outcomes, but being in a […]