Post COVID-19 Operational Transformation and Strategic Data Analysis

With the onset of COVID-19, the commercial real estate industry has been greatly impacted as fewer individuals and businesses are using office spaces. As such, with growing uncertainty, it is imperative to adapt, develop, and strategically plan for the foreseeable future. This project serves two purposes: 1) Assist in operational transformation using cloud-based technology and […]

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Digital Product Sampling (Marketing)

Go Bee, Inc. (Go Bee) is an experiential marketing company that provides customized marketing campaigns in order to introduce brands to consumers, converting consumers into customers. Facing unprecedented times, Go Bee has decided to add a new division, Connector to leverage the firm’s strong capabilities in the digital product sampling space by providing a virtual […]

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Mitacs Business Strategy Internship

Today, decisions on which products continue in the product line even when it’s near its end of the lifecycle are arbitrary and often made intuitively based on gut feelings. This could incur serious and unnecessary financial loss, and also means the decision is made in a mostly qualitative fashion and doesn’t include as much quantitative […]

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Marketing & Communications Analysis for the YMCA of Southwestern Ontario

With the global pandemic creating uncertainty for the future of the YMCA of Southwestern Ontario, the organization is in need of powerful insights from data analytics more than ever. The intern will have access to large amounts of historical data containing information concerning the partner organization’s main pillars: health, fitness and aquatics activities, childcare, and […]

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Business Strategy Internship

Stealth’s current portfolio represents a small percentage of potential market reach and revenue. Stealth Monitoring is now looking to expand their existing enterprise accounts as well as secure new accounts. Additionally, Stealth is facing capacity restraints to explore and analyze top prospects in their core and secondary verticals. Under the direction of the VP of […]

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Ivey Business Strategy Internship

The building of client relationships start with the company’s in-house Sales team, who have traditionally employed methods that required significant in-person interaction with potential clients. With the social distancing measures that are in place due to COVID-19, much of what the Sales team has traditionally done to engage with customers must now evolve. The challenge […]

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Stiris Research

Stiris Research is an organization focusing on managing clinical trials for biopharmaceutical and biotech companies. Prior to a drug getting FDA approved, the drug has to go through an extensive and regulated process of testing on clinical patients. Stiris Research captures value by coming in at this part of the industry supply chain and managing […]

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Mitacs Application Han Zhou

This project aims to gauge the impact of Covid-19 pandemic on the food bank industry in Canada. The student will use analytics and visualization to extract insights from raw data. This analysis combined with secondary research will provide strategic insights for the partner organization as well as its food bank clients on how to navigate […]

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Machine-learning-based posture identification from dynamic seat sensors

Sitting for long periods of time has negative health effects that could be solved by changing posture throughout the day. The solution lies in the use of sit-stand desks, active seats, and automated reminders to change position. For this purpose, this project focuses on developing software that can intelligently determine a person’s posture using sensors […]

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Algorithmic and Interface Advances in Computer Algebra

Computer Algebra Systems (CAS), with their unique ability to analyze and solve mathematical problems, are gathering new communities of users, who challenge them with more and more complex tasks. It is necessary, therefore, that the core engines of CAS implement state-of-the-art algorithms. At the same time, CAS need to build new bridges to specialized software […]

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Demand estimation in consumer-packaged goods market using BLP method

Leveraging the entirety of point of sale and loyalty data collected across a category, as well as additional socio-economic and other supporting data sources, apply statistical modelling to identify the own-price elasticity of demand and cross-price elasticity of demand at regular and promoted price points across Unilever’s portfolio within that category. Subsequently measuring the promotional […]

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