With the increased capabilities of technology, data plays an increasingly important role in decision-making (Mandinach & Gummer, 2013; McAfee & Brynjolfsson, 2012) and small and medium-sized enterprises (SME) now require employees to use data to inform practice (Earl & Seashore Louis, 2013; Lohr, 2012). Furthermore, harnessing big data and predictive analytics has transformed many industries, […]
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