Development of SemiosGUARD biopesticide product

Chemical pesticides are often highly toxic and non-discriminatory substances. SemiosBIO is developing new pheromone-based bed bug control product for indoor use as a safe, sustainable and targeted control with negligible toxicity to humans and other organisms. This current project involves an understanding of this technology to determine the best suitable market research technique(s) to incorporate the customer needs (e.g. hotels, travelers) into the on-going product development process. This will also entail getting buy-in from the collaborators. At the end of the project, the intern will be required to summarize the results of the project, the success of the techniques chosen and future recommendations in order to assist the strategic development of the pheromone-based product SemiosGUARD.

Faculty Supervisor:

Colleen Collins

Student:

Partner:

SemiosBio Technologies Inc

Discipline:

Business

Sector:

University:

Simon Fraser University

Program:

Accelerate