Digital Strategies for Sustainable Hybridization in Creative Industries

As a unique subsector within the creative industries that relies on place and proximity, theatrical organizations, like AtG, have been especially hard hit by COVID-19 and resulting restrictions such as stay-at-home orders, social distancing measures, and capacity limits. Anxieties surrounding the virus and fluctuating restrictions have made maintaining, and engaging with, community and audiences difficult and inconsistent. With this project, the intern will be addressing challenges related to the recovery and evolution of the theatrical industry in the short and medium term, as well as exploring new sustainable hybrid solutions for the long term. Given this distinct turning point, in which we are designing both digital solutions and hybrid possibilities for when Canada opens up in a larger and more continuous way, this iterative development work will take into account audience experience, as it relates to scale, collective experience, participation, and intimacy, all core aspects to the public’s experience of cultural events.

Faculty Supervisor:

Lorena Escandon

Student:

Partner:

Against the Grain Theatre

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Toronto Metropolitan University

Program: