First and Last Smiles: Consumer Experiences of Fun in E-Scooter Adoption

This research project aims to understand what factors are driving the increased usage of shared micromobility vehicles – e-scooters – in city centres. In particular, this research seeks to understand the notion of fun as it influences how people chose to get around within a city. The findings of this inquiry will help cities understand and in turn be better prepared in planning for and in incorporating new modes into transportation strategies. Ultimately, this research intends to help cities become more integrated and better equipped to meet demands around sustainability, congestion, affordability and increased population density. In partnering with Candler Chase Inc. to complete the research project, the results will provide new avenues of revenue and relevance among their client group.

Faculty Supervisor:

Ingrid Kajzer-Mitchell

Student:

Partner:

Candler Chase Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Royal Roads University

Program: