Market research for strategic positioning and evaluation of new business opportunities

Key responsibilities: Conduct market research on potential partners, competitors, investors and offerings to inform our business strategy and growth trajectory. This involves summarising reports, reviewing company websites, creating market maps and databases on intelligence reports. Helping quantify impacts of such analysis, through Target Addressable Market calculations (TAMs), building value cases of new offerings and modelling […]

Read More
Events and Volunteer Program Innovation Project

The primary goals of the Events and Volunteer Program Innovation Project are to increase our capacity to run excellent and successful fundraising events, and to rebuild our volunteer program to be a well-oiled machine as we emerge from the Covid-19 pandemic. There are dozens of people every month who apply to volunteer at EAC; we […]

Read More
Évaluation de la valeur du capital de marque en contexte d’organisation sportive à but non lucratif

Dans un contexte financier et budgétaire où les fédérations sportives sont appelées à développer davantage leurs revenues autonomes, l’exploitation d’un actif intangible telle que la marque peut constituer une action stratégique décisive pour ces dernières. Toutefois, le secteur des OBNL sportives, au sein duquel les fédérations peuvent être incluses, a historiquement été négligé quant au […]

Read More
L’attractivité des territoires par les productions cinématographiques

Ce projet se concentre sur l’attractivité des territoires (économiques, touristiques, résidentiels…) en relation avec l’activité générée par les productions cinématographiques. L’objectif est d’analyser comment les institutions publiques abordent les impacts associés aux productions cinématographiques sur leur territoire (dimension comparative France-Québec), les comprendre et d’étudier les différentes stratégies utilisées par les institutions publiques pour stimuler cette […]

Read More
Product Manager

NTWIST’s purpose has at its core the contribution to one of the most significant challenges globally and nationally: the Net-Zero Emissions goal. In this project, we will implement in-house developed digital technologies to help move forward into the industrial sector’s energy transition process. Particularly, we will implement a software solution powered by AI that will […]

Read More
Sweat Club BSI Proposal

Sweat Club is a boutique-style gym located in downtown Fredericton that offers a variety of group fitness classes, including strength training and high-intensity interval training. The gym aims to provide a fun, inclusive, and motivating environment for clients of all fitness levels. However, like any business in the fitness industry, Sweat Club faces several challenges, […]

Read More
Développement d’une méthodologie d’analyse numérique

Le travail de recherche consistera à répertorier un nombre maximum d’outils d’analyse dans le domaine du marketing et de la stratégie numérique, d’analyser ces outils afin d’en extraire une série d’attributs puis de bâtir un « méta-outil ». Le résultat final prendra la forme d’une méthodologie de service-conseil qui permettra d’élaborer des stratégies numériques permettant […]

Read More
Exploring ways to reach students in rural Francophone communities

The Gaia Project (“TGP”) is a New Brunswick-based charitable non-profit with the mission to empower youth to take action on climate change through education. For over 10 years, TGP has been providing in-class support to teachers across New Brunswick and the unceded territory of the Wabanaki peoples by delivering hands-on experiences that ignite student curiosity, […]

Read More
Laxlife Inc – Marketing Project – Digital marketing of apps for creating/sharing sport practice plans & playbooks

Laxlife Inc. is a company that offers instructional apps for various sports, including lacrosse, hockey, basketball, and soccer. Laxlife aims to scale up its operations in Canada. This project aims to help Laxlife Inc. increase its market share and achieve long-term success by developing product concepts and implementing an effective marketing strategy. This project will […]

Read More
Summer Student Intern Project- SAFER- Safety Leadership for CEO’s/Administrators in Nova Scotia Health and Community Service Sectors

The project intern will play a key role in contributing to the development and implementation of SAFERi Safety Leadership Program, communication planning and development of an evaluation strategy to determine the effectiveness of the SAFERi Safety Leadership for CEOs in Nova Scotia’s Long-Term Care, Home Care, and Disability Support Program organizations.

Read More
Modeling Impacts of Cyberattacks on Financial Assets Valuation

This research aims to create a platform that can predict the impacts of cyberattacks on various financial assets, such as bonds, stocks, and a company’s credit risk. The focus is on the impacts of cyberattacks on the prices of financial assets listed on the Toronto Stock Exchange (TSE). Still, the prediction models and tools developed […]

Read More