Oi Marketing

Oi Marketing is a dynamic digital marketing agency supporting small and medium-sized businesses in achieving their growth goals through tailored marketing strategies. The organization faces a critical innovation challenge: staying ahead of rapid changes in digital marketing technologies and consumer behaviors while scaling its capacity to serve diverse clients efficiently. To address this, Oi Marketing […]

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Multi-Modal Data Fusion for Satellite Based Analysis Ready Surface Reflectance

Optical satellite imagery used for monitoring the Earth’s dynamic surface is frequently limited by persistent cloud cover. This creates significant data gaps and inconsistencies in daily surface reflectance products. This project aims to advance how we combine optical data with different data modalities that can see through clouds, like active radar and passive microwave data. […]

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ContactNB/UNB AI Efficiency Project for the NB Contact Centre Industry

The McKenna Institute and ContactNB are collaborating on an initiative to promote AI adoption and responsible use within New Brunswick’s contact centre industry, aiming to enhance productivity, competitiveness, and sustainability by supporting SMEs with AI integration, workforce training, academic collaboration, and attracting investment in the business services sector.

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Designing cross-species-reactive compact promoters for targeting specific cell types in the body

The interns will first conduct market research to determine the demands of the current life sciences industry, including pharmaceutical companies, gene therapy development companies, and companies that offer transgenic animal models. With this data, the interns will work together using a proprietary machine-learning algorithm from Re:Pair Genomics to design a catalog of 5-10 different compact, […]

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Race and Representation in Nova Scotia’s Criminal Justice System: Analyzing the Experiences of People of African Descent in the Province’s Courts and Correctional Facilities

This research project will contribute to the literature on Canada’s criminal justice system by using de-identified race-based data from Nova Scotia’s Department of Justice to understand Black people’s experiences in the province’s correctional facilities. It addresses two main problems: Gaps in knowledge about Black people’s experiences in provincial correctional facilities, and the need to improve […]

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UIUX

This innovation project focuses on developing an advanced generative AI-powered platform designed to visualize consumer preference data for interior design products through intuitive, dynamic preference maps and visualization tools. The aim is to simplify and enhance the process of product selection for both consumers and interior design professionals, significantly streamlining decision-making and procurement processes. The […]

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Developing dry-film antimicrobial coatings from cellulose nanocrystals

This project aims to integrate cellulose nanocrystals into commercial dry-film antimicrobial coating formulations as a replacement for talc. Ideally, the incorporation of CNCs will lead to concurrent improvements in dry-film durability and long-term antimicrobial efficacy without negatively impacting film appearance or functional performance. As necessary, CNC surface modifications will be explored to improve compatibility with […]

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Urban Tree Infestation Detection Using Satellite Imagery and Deep Learning

This project teams up the Institut National de la Recherche Scientifique (INRS) and Remote Digital Twin Inc. (RDT) to find a better way to spot sick trees in Canadian cities using satellite images and artificial intelligence (AI). Urban trees are under attack from pests, which hurts air quality and green spaces people love. Today’s methods […]

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Development of a unique natural product catalogue through chemical characterization of Canadian wild plants

The proposed research aims to investigate and chemically characterize Canadian wild plant species. Natural products from plants are valuable to many industries and for promoting health and wellness. Certain plants that flourish under the conditions found in the Canadian prairies are likely to be rich in valuable chemical compounds. The research will be conducted by […]

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Eelgrass monitoring and management

Net Zero Atlantic is a non-profit organization, based in Halifax, Nova Scotia, that is seeking to advance a sustainable and inclusive transition to a carbon-neutral Atlantic Canada through the provision of credible and objective data and support services. In service of this objective, Net Zero Atlantic leads applied research projects designed to help inform Atlantic […]

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Analyse rétrospective des changements post-approbation

Quelle approche structurée et quel outil centralisé peuvent être développés pour structurer et rassembler l’analyse des changements postapprobation, afin d’optimiser l’efficience du processus d’évaluation de leur impact réglementaire et d’assurer leur conformité à l’international dans une entreprise pharmaceutique globale ? Le projet permettra de structurer et de centraliser l’analyse des changements post-approbation afin d’assurer leur […]

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Wearable ultrasound with machine learning for automated assessment of pneumothorax

The proposed research project will develop and validate a novel automated system that can continuously monitor for PTX (collapsed lungs). This system will integrate inexpensive, flexible, thin, and wearable ultrasonic sensors with machine learning. A hands-free and automated approach to assessing for PTX allows clinicians, or even personnel with less specialized training, to detect PTX […]

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