Marketing Research and Implementation of marketing campaign for entire Glo3D rebrand in the automotive space
The project will utilize the 4 Ps (product, price, place, promotion) framework as a guide to building an effective global marketing strategy that strengthens Glo3D’s brand and broadens our reach as we enter new verticals. The candidate will be tasked to better understand how to grow our user base and which marketing channels are effective for which demographics. They will get good at understanding marketing analytics, conversion rates through a signup funnel, cost per acquisition metrics, Google Analytics, and more. As far as professional growth, the candidate will have a tremendous opportunity learn how to tactically build awareness and acquire users for the Glo3D platform.
View Full Project DescriptionShirley Chen
Glo3D Inc.
Business
Information and cultural industries; Professional, scientific and technical services
Wilfrid Laurier University
Business Strategy Internship
