Innovative Projects Realized

Summer 2021 Co-op

The intern will work under PredictNow.ai’s business team to assist thier existing inbound sales and marketing campaign. The intern will also be asked to conduct an outbound sales campaign to generate sales calls for the team, and will participate in a secondary role in the calls. The role will also be tasked with curating marketing content. Finally, the intern will also be responsible to research the cost benefit analysis of adding an outbound marketing aspect to PredictNow.ai’s pipeline. The target customer is niche (hedge fund managers), so the intern will be responsible for determining which outbound marketing practices will be effective in generating qualified leads for this target customer, and which will be ineffective.

Miss to Mrs. Wedding Subscription – Market Research

The goal of this project is to use business knowledge and analytics to research the market, competition, and products in order to drive the Miss to Mrs business strategy. The project will include primary and secondary research, analysis of consumer and market data, and presentation of insights. The intern will apply learnings from her education in order to gain these insights. Presentation skills will also be an important development in the research project, as the intern will be required to present findings and make clear recommendations to the business intelligence team and executives. The partner organization will benefit from the research through the intern’s development of a growth strategy, as determined by the research.

Voices.com

Opportunity to identify key attributes of voice that are preferred by different brands (ex. Disney, product vs. service) and develop a model to recommend a brand voice for logos on our platform. Work with stakeholders to capture and analyze industry, product vs.service, and company data then leverage past transactional data to identify fit with various voice attributes or profiles. Voice-over talent metrics: Use ad-hoc analysis of various voice data such as mp4 audition recordings and voice attribute data and match them to new clients on the platform. This is a relatively new venture to improve our product offering. Throughout the summer, opportunities will be available to provide recommendations to the analytics team and leadership based on the analysis done for the BrandMatch venture.

Integra Technologies

Over the past 12-months, many firms have been forced to learn how to deliver the same level of service quality with less human capital and resources. Consequently, it has become more important than ever to have a deep understanding of the underlying financials of the business and ensure optimization where ever possible. This internship will focus on financial data and reporting, with a goal of gathering insights to drive process improvements and determine which jobs make the most sense for the company to pursue. This work will have genuine impact on the operations of the business and it is our commitment to ensure it is a fruitful learning opportunity for the intern.

Hydro-Québec

Pour l’organisme partenaire, cette recherche est extrêmement pertinente pour accompagner le changement actuel vers le développement de capacités d’innovation dans l’organisation afin de mieux intégrer les idées à fort potentiel de valeur, de mieux accorder les processus de gestion aux nouvelles pratiques en train d’émerger et in fine d’être plus en mesure d’anticiper et de répondre à un contexte énergétique québécois et canadien en mutation, mutation accélérée avec la pandémie de la COVID-19.

Design Cost/Cash Flow visualization for Fluor Canada

In the EPC sector, cost & cash flow analyses not only determine actual profit at the end of the project, but also estimate required cash resources or cash balances at the end of every month. Cash flow analysis is a significant challenge in managing a construction project; however, it requires extensive information that is not immediately available to the general contractor. Before companies can perform cash flow analysis, they must first complete a series of pre-requisites such as the quantity takeoff, scheduling, and cost estimating, followed by accurate assessments of project costs incurred and billable progress made. Consequently, cash flow analysis is currently a lengthy, uncertain process. This requires a detailed understanding of financial flows and a business-level vision of processes and information flow channels. This business-level vision coupled with a detailed knowledge of financial information flows is a complex challenge.

ARC Financial – Junior Investment Analyst

Working in a team-based environment with our investment professionals, the student will have the opportunity to
develop the skills required to be successful in a career in capital markets or the energy sector. Some of your roles and
responsibilities over the summer may include:
Managing financial models and databases
Preparing and presenting internal reports
Attending select internal energy research meetings
Providing support to the investment team
Working on database development and visualization projects
Researching energy transition themes to help inform ARC’s future fund strategies

Associate Media Buyer

Own day-to-day digital media buying. Managing campaign execution, optimization, and reporting, to help ensure that client objectives are met. Assist with compiling periodic reporting analysis of campaign performance metrics, campaign strategy development and client relationship management. This project is a key driver in management of client investments and will ensure growth of our clients and company.

DSORC Dementia613 Website and Marketing

Dementia affects our memory, thinking, emotions and ability to perform everyday tasks and the prevalence of dementia is increasing in the Ottawa region with over 24 000 living with dementia. Recently, the DSORC launched a new website called www.dementia613.ca – the region’s most trusted dementia-friendly resource directory. The site currently serves only between 4-5,000 of the 24,000 people in our region living with and supporting dementia, and the DSORC wants to decrease this enormous gap between actual and potential users. With COVID-19, all of the DSORC programs from The Dementia Society became online, and the organization has been having trouble reaching clients online.

With the help of my professors, Michael Mulvey (who is an expert in marketing and consumer behaviour) and Linda Garcia (expert on dementia), I will help grow the DSORC’s referral network and optimize users who visit the 613website. I will do so by creating a master list of Long-Term Care Homes and Retirement Homes and help the organization increase awareness and reach more clients as well as optimize the website to the specific needs of diverse clients.

Embryology Dataset

This project will involve creating a dataset, building up historical information related to embryology usage and outcomes and building a go forward replicable process along with monthly communication materials around core variables we would like to document.

Ghostlab ATM Services – RES0054461

This application focuses on Ghostlab’s ATM Project

Ghost ATM software introduces financial sovereignty to the traditional ATM service. Ghostlab’s ATM software makes cryptocurrency as accessible as cash by removing the barriers of complexity users face when navigating contemporary cryptocurrency exchange. The ATM software harmonizes all necessary components needed to initiate and complete cryptocurrency exchange on the user’s behalf. By removing the friction of contemporary Bitcoin exchange, users with little-to-no cryptocurrency experience can purchase Bitcoin as simply and conveniently as depositing cash in a traditional ATM.

Primary Features
– Identify verification
– Hardware SDK
– Software/hardware driver integration
– Crypto exchange services
– Crypto wallet service/applications

Performance Evaluation for the Infer Engine–Optimization on Dynamic Advertising

Different from traditional online advertising, dynamic media campaigns show different impressions (visitors to a web page) with different advertisement based on the characteristics of the impression. Infer Engine is a system that optimizes bidding for media campaigns by maximizing total profit for every impression. The theoretical foundation of the Engine is a by statistics based learning theory for predictive models and mathematics analysis for optimization. The proposed project is on performance valuation of the Infer Engine with different learning algorithms. Comparison with other similar products will also be investigated. The metrics are the accuracy of the prediction and the learning time. The partner organization is the first company to apply these highly efficient techniques in this area. Performance analysis and comparisons will help the further improvement of the Engine.