Innovative Projects Realized

Investigation of rut and moisture damage resistant additives for asphalt mixtures

The main goal of this research project is to reduce the rate of occurrence of these distresses by designing and developing improved asphalt binder and asphalt mixtures appropriate for St. John’s environmental and loading conditions. The project will develop recommendations on specifications for asphalt binders, modifiers and asphalt mixtures to enhance the rutting and moisture resistance of pavement.

Marine resilience in the Anthropocene: understanding the adaptive capacity of marine social-ecological systems to change

The ocean is experiencing drastic declines in biodiversity due to the cumulative impact of human activities, including habitat loss, resource exploitation and fossil fuel emissions. These declines in species abundance and diversity have dire consequences for coastal communities whose economic and social systems depend upon healthy oceans. While global analyses of human impacts on marine ecosystems motivate international political action, often coastal communities struggle to make use of large- scale analyses in their decision-making. In this era of global and local change, research needs to be conducted at scales that are meaningful to the entities responsible for implementing local management and adaptation strategies. My research will address this challenge by creating a framework to analyze the adaptive capacity of a marine socio-ecological system to anthropogenic pressures, using a combination of natural and social science methods. With a geographic focus on a glacial fjord in the Salish Sea, Atl’ka7tsem (Squamish Nation place name for Howe Sound), I am partnering with the Squamish Nation and collaborating with local governments, stakeholders and non-profits to conduct a survey and interviews that braid Indigenous, local and western scientific knowledge systems.

Business Strategy Intern

The outcome of the project is to deliver a finished product that is ready to launch. This requires the following critical elements:

Product definition and design (price, size of transaction, returns, security, costing, etc)
Product collateral (communication piece – design, features, benefits)
Market validation (customer and stakeholder input and feedback)
Launch strategy (marketing and communication, distribution channels, strategic alliances and key stakeholders, etc)
Business case and financial plan.

Chatbot Service Intent Mapping Project

Chatbot service intent mapping project will focus on understanding Ada support’s user intent to provide them with the most relevant answer or connect them with the best agent. By collaborating with the Analytics & Insights team at Ada, I will be instrumental in shaping how millions of our customers interact with Ada products. I will be working directly with data engineers, data scientists, ML engineers, and business stakeholders to analyze and synthesize data that can guide Ada’s business and product strategies.

Locations Locketgo Inc

Pour survivre, Locketgo a besoin de s’attaquer aux marchés des immeubles et tours à condo ainsi qu’au commerce de détail. Pour assurer son succès, nous avons besoin d’une ressource de marketing stratégique qui nous aidera à créer un environnement où il sera propice à la force de vente de Locketgo d’écouler ses casiers.

Diversity and Inclusion – Ottawa Board of Trade

By developing a strategy and committee structure to assist businesses in Ottawa embrace diversity, diversity and inclusion in the workplace will be addressed and our neighbourhoods, workplaces, and schools will see the collective benefits of embracing diversity.

Product Strategy Analyst

Corvum is the only VoIP telephone service provider dedicated to the legal industry in North America. COVID-19 has affected our company’s ability to attend in-person conferences, which was our largest source of leads and customers. Because of this, Corvum now faces the challenge of competing against large companies in our industry which have more resources to invest in online marketing, and feature implementation. Our go-to-market strategy is focused on targeting the legal industry niche. COVID-19 has increased the cost reaching out to this market segment. Corvum needs to find the best way to adapt our product to fit the needs of our target segment. An intern who can aid in creating a business/product strategy that allows us to customize our product, gain exposure and compete with limited resources is crucial to the success of Corvum.

We want to hire a Product Strategy Analyst to pivot the way we reach out to potential clients, acquire new leads and to create a client acquisition strategy for competitive positioning. The student would also be analyzing our existing product, and researching ways to tailor it to the legal industry.

Shawcor – Business Strategy Internship

Shawcor wants to work with a team of three MBA students looking for a challenge. Each student will be assigned one of the business segments of pipeline and pipe services, composite systems, or automotive and industrial (connection systems), stretching across all served markets.

1) After they complete an orientation and conduct an in-depth analysis of our company, segment, and its operations, they will also participate in several discovery sessions for their assigned business segment and assist in the development of key findings and observations.

2) Following the segment review the team will work on the enterprise level Shawcor purpose and impact and contribute based on their segment findings and view of the company.

3) Final presentations will be to business segment leaders and Shawcor executives with a December milestone presenting a vision of the future to the board and executive team.

Covid Business Strategy

A strategic analysis and development of possible digital technology solutions and virtual event applications, along with implementation assistance that will assist our organization in restoring and/or modifying our operations toward success in a new environment disrupted by and likely changed due to the COVID-19 pandemic.

COVID Business Strategy

This project will also allow AMI RockChain to identify and potentially obtain assets that are on the market due to the impact of COVID-19 within this industry. The increased market intelligence is also essential as infrastructure and construction industries that were shut down during
COVID-19 are now commencing their projects under tighter deadlines and with more protocols and restrictions.

Shawcor – Business Strategy Internship

Shawcor wants to work with a team of three MBA students looking for a challenge. Each student will be assigned one of the business segments of pipeline and pipe services, composite systems, or automotive and industrial (connection systems), stretching across all served markets.

1) After they complete an orientation and conduct an in-depth analysis of our company, segment, and its operations, they will also participate in several discovery sessions for their assigned business segment and assist in the development of key findings and observations.

2) Following the segment review the team will work on the enterprise level Shawcor purpose and impact and contribute based on their segment findings and view of the company.

3) Final presentations will be to business segment leaders and Shawcor executives with a December milestone presenting a vision of the future to the board and executive team.

L’intégration de l’évaluation de l’écosystème d’innovation et la prise de décision en entreprise : le cas du positionnement stratégique de Thalès Solution Numérique au Québec

Montréal veut être reconnu mondialement comme une ville dominante dans le domaine de l’intelligence artificielle (IA). De nombreuses entreprises en IA sont justement en train de s’implanter ou de se créer à Montréal. Dans ce contexte, Thalès et le CENTECH ont décidé de s’associer pour créer l’IA@CENTECH : un incubateur pour les Startups en IA à Montréal. L’objectif de cet incubateur est d’aider plus de 10 start-up en IA par an à se développer. Pour définir un modèle d’affaire qui serait gagnant pour tous les acteurs de l’écosystème d’IA à Montréal, une connaissance précise de celui-ci est nécessaire. Le but de mon projet serait justement de cartographier l’écosystème d’IA de Montréal et de définir des indicateurs pertinents pour permettre à Thalès de déterminer un positionnement stratégique pour l’IA@CENTECH qui serait bénéfique pour tous les acteurs de l’écosystème d’IA à Montréal.