Innovative Projects Realized

Marketing Intern (MBSI) (May 2021) – Physician Focus

As our MRI based screening services requires that our customers come to our facilities to be scanned, our expansion into several US markets has been slowed. We feel that we need to explore repositioning of our offering and our approaches to reach what we expect to be a very strong market for us, particularly the San Francisco/Bay Area, Florida and LA as we continue to expand into imaging partnerships. An intern will bring fresh eyes to help us better communicate our message and bring this life changing service to an even greater number of people as we continue to grow. There are 3 primary areas of focus that we feel an intern can both help us grow and provide an exciting opportunity for the intern’s growth and development. These may include content marketing & strategy, acquisition marketing & strategy, and marketing conversion, analytics & strategy.

Innovative Educational and Marketing Tools for Prospective IP Rights Owners

Bereskin & Parr (“B&P”) would like to hire Bonnie Hassanzadeh, a second year Juris Doctor Candidate at Osgoode Hall Law School and prospective intern, to distill complex intellectual property (“IP”) law concepts via virtual educational and marketing materials for prospective clients. B&P markets their services largely to startups, investors, entrepreneurs, and technology managers who often lack an IP law background and need guidance for protecting their innovations and designs.

The COVID-19 pandemic hindered B&P’s ability to connect with prospective clients through in-person events. Lawyers from B&P typically use these events to educate innovators about the best ways to protect their IP and market B&P’s relevant services. As these events are now inaccessible, B&P is looking for new ways to educate and retain both prospective and existing clients in a virtual world.

With funding from Mitacs, B&P can hire a student intern to research and translate various IP law concepts to visually appealing and comprehensive educational and marketing materials. The student will also research marketing strategies for tailoring these materials to varying clientele and determine the most effective media to convey them. These materials would save prospective clients time and money.

A Universal Design Framework of Employment Accessibility Standards for Supporting Visually Impaired Community by Social Robots

This project aims to employ a universal design framework to employ a social robot-aided training system to support the visually impaired community in attaining an inclusive job interview process. The universal design framework advocates that any given environment is accessible by persons with disabilities, to the greatest extent possible, without the need for adaptation or specialized design. The research will take an evidence-based approach by adopting qualitative data collection strategies for the visually impaired community, such as conducting interviews and focus group sessions. Data collection will include persons with different visual processing disabilities, successful and unsuccessful experiences in the job interview process, and hiring managers and human resource professionals. The goal is to establish guidelines for implementing inclusive employment and accessibility standards while providing practical tools to break barriers in the recruitment process for the visually impaired community.

Transfert de connaissances aux acteurs du milieu de la recherche et de la pratique à partir des résultats d’une thèse portant sur les quotas de femmes dans le système électoral haïtien

Ce stage vise à transférer aux acteurs du milieu de la recherche et de la pratique résultats d’une recherche sur l’adoption d’une politique de quotas de femmes en Haïti. Ce transfert se fera à travers trois activités : diffusion d’articles (deux articles scientifiques et un article de vulgarisation), réalisation d’une séance de formation pour une association de femmes, rédaction d’une chronologie sur les moments fondateurs des luttes de femmes en Haïti. Le but est d’améliorer les compétences des acteurs revendiquant la présence de plus de femmes dans les lieux de pouvoir et d’enrichir la littérature sur les stratégies d’intégration des femmes en politique. Ces activités permettront au stagiaire de bénéficier de l’expertise de l’organisme d’accueil en matière de transfert de connaissances. Le stagiaire apportera à l’organisme sa disponibilité, ses compétences pour travailler sur ses activités de recherche sur les violences faites aux femmes en Haïti.

Thermal management modeling of the7000XR flight simulator

This project concerns the full detailed airflow and thermal analysis on a 7000XR full flight simulator to assure a comfortable environment for the personnel inside the cockpit during the training session and to protect the advanced electronic systems available in the simulator. To reach this objective, we will use CFD tools that will be validated against measurements of important parameters (airflow, temperature, etc.).

Product Design Intern

Snack is a video-first dating startup oriented towards Gen Z that has soft?launched in the Apple App store and secured seed funding in November from some of the most preeminent investors in North America. As a product design intern, I will engage with customers and translate their needs into actionable designs. I will apply my range of product, interaction, and visual design skills to improve the usability of the app and develop new features. I will also take part in strategy, planning, research and outreach to enhance user experience.

Talent Sourcing Specialist

Premier Recruitment Services specializes in public practice recruitment and is committed to an ethical and transparent approach. Intern responsibilities include helping the recruitment and business development team source candidates, input candidate information, and identify top talent. As an intern, I will also help build long-lasting relationships with clients and reach targets as businesses reopen and hiring needs increase.

Alexandra Woudzia

Researching new verticals to support the growth of Londre into new verticals and in bringing new sustainable offerings to Canadians. Researching the current global market and learn about shifting trends due to the current pandemic.

Business Strategy Intern

Launchtrip is a together?travel company. They are a travel startup that makes booking trips easy and rewarding, especially for groups. Will be launching our long?awaited mobile app within the coming months. I will be part of the Business Strategy Internship and I will have several different roles, including, business development, customer roadmapping, and market research.

Business Analyst

HealthQb needs to acutely understand the customer and end-user needs, such that it can position its product in this new normal of COVID “World”. The allied health industry requires support in delivering services to its clients in the new era, and people suffering from chronic illness require multidisciplinary teams to address their overall health problems.
The intern position will be responsible for supporting the company in developing a go-to-market plan that will bring HealthQb’s product to 50,000 allied health practitioners in Canada and their millions of clients suffering from chronic conditions.
The project will be based on developing the go-to-market plan for the company in collaboration with the executives, customer advisory board, and other interns working for the company. The key aspects of the go-to-market plan include:
• Target customer market analytics: conducting both a macro analysis of clinic and clinician structure and complemented with targeted customer discovery
• Systems analytics: IT systems in the target market, which HealthQb’s product will integrate with
• Competitor intelligence: analysis of competitors and complements
• Financial model: sales & marketing budget, product development budget, operations (i.e. after sales) and general overhead
• Company valuation metrics

Digital Marketing Intern

The company I will be working at is called Launchtrip, a travel start-up that makes booking trips easy and rewarding, especially for groups. I will be joining the team as the Launchtrip app is released in May. My role will be as the digital marketing intern and some of my responsibilities will be the execution of campaigns and marketing projects, working closely with the marketing and creative teams, implementing marketing processes in digital advertising campaigns, digging into data, and managing social media platforms.

Business Strategy Intern

COVID-19 has accelerated the adoption of e-learning globally. Our organization is growing fast in response to demand for the designing and building of beautiful online learning experiences. We’re looking for a talented and organized student to fill the position of Business Strategy Coordinator.
The intern will add much-needed capacity to the team and allow us to continue scaling, thus impacting more online course creators in Canada and around the world.
– Plan and implement new internal processes to improve the efficiency of the team (areas include: business development, human resources, finance, marketing)
– Support business development by researching inbound leads and preparing materials for calls with prospective clients
– Support project estimating and project resourcing by collaborating with internal team members to build client proposals
– develop marketing content calendar
– Support social media channel management
– Lead and execute fun marketing campaigns