Analysis of Narrative Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms To Develop a Campaign Strategy.

The proposed research will take a look at how Non-profit organizations can use storytelling to affect the outcome of their social media campaigns. The intern will be taking a look at narrative driven social content, which is social media content whether videos, audio, infographics, images, etc., that are created to tell a story and its use in social media campaigns and analyze how these types of story driven content affects the success of the campaigns.

Application of lean construction in Small and medium-sized enterprises

Construction SMEs significantly contribute to Canada’s economy. Therefore high productivity within the SMEs is highly beneficial for the development of the country. Building constructions and renovations are everyday occurrences which involve the constant need to improve and readapt business practices to market forces and trends of globalization. Consumers and business owners face problems during each project that may result in delayed project delivery or extra cost spending. No one really likes this right?

Increasing Patient Engagement and Informing Marketing Decisions through the use of Patient Personas and Patient Journey Mapping

Mobile health (mHealth) apps allow patients to practice self-care and manage their chronic diseases. Common functions in mHealth tools allow users to monitor their symptoms and mood, keep a thought diary, track medication use and trend information; this provides data that can be used to better understand patient behaviour to ensure that patient needs are being met. By using a user-centered design approach for app design, the patient experience is captured through understanding their goals and challenges as well as their journey in living with or recovering from chronic disease(s).

Business Process Improvement and Customer Satisfaction

Bombardier, a leading manufacturer of both planes and trains in the world, has become a major contributor to Canada’s economy. Facing today’s competitive market, Bombardier aims to retain existing customers and attract new customers through operational transformation, which focuses on continuous improvement in its internal operational efficiency.
The application encompasses two projects that center around continuous process improvement.

The impact of Flood risk on the value of residential property: The case of Quebec city

Whether due to urbanization or climate changes, flood events have an impact on property value. Newly available geography data about flood risk zone have yet not been utilized to their full potential in Canada. This project aims to study the impact of the flood risk zone on the value of homes for Quebec City, and to identify other regions in Canada where similar conditions could affect housing value. The development of a strategy to expand the aim of research at the country-wide level will else be part of the project.

Mapping issues and stakeholders related to the development of Canada’s restoration plan for the Great Lakes and St. Lawrence Basin

The Great Lakes St Lawrence (GLSL) Basin is central to Canada’s economy and culture, and a primary water source. Several stressors are deteriorating these critical ecosystems. This proposed project aims to lay the foundations for efforts to improve coordination related to the restoration of the GLSL region. The proposed project consists of mapping stakeholders, issues, and existing initiatives and infrastructure regarding the Canadian side of the GLSL restoration plan.

Innovating towards the Circular Economy

The Canadian paint and coating industry had long established programs to collect residual paint from the household and recycle it into marketable products. By doing so, the industry protects the environment by recycling a significant amount of resources which used to end up in landfills as waste. However, such programs are currently costly for both the companies and consumers, due to extra costs of collecting and recycling.

Group IT usage, diversity and innovation

This proposal is part of a larger research program that aims to study the relationships between IT usage for communication, diversity in social and technical knowledge, and innovation in groups. We have developed a research framework based on social network theories to suggest two different mechanisms for relating diversity and IT usage to novel idea generation and implementation. Our findings will help the partner organization to improve its capability to innovate by better forming and managing diversity within and across group in the context of innovations labs.

Exploration of innovative sustainability-based wine shop strategies

This project will focus in new product/services development based on customer preferences and experiences in the wine shop. With this we intend to get insights into what current Cedar Creek customers are interested in with regards to potential new products and services. In particular, we want to understand the potential for offering new products and services focused in the concept of sustainability. Furthermore, we want to understand what are the motivations that would foster a customer to purchase a sustainably-produced wine.

The Perceived Use of Electronic Identification-Based Wearables in Medication Administration in Long-Term Care

Medication errors are common in long-term care homes, as older adults are at an increased-risk of experiencing medication errors. Additionally, most older adults living in long-term care homes have dementia, and few can identify themselves; this increases the risk of a medication error. Tap2Tag Medical Ltd. offers the Tap2Tag Medical Alert Bracelet. The bracelet encompasses a personal health record which, once ‘tapped’ by a smartphone, loads a ‘profile’ onto the web browser of the phone.

Pages