Social Media Impact Tool: Measuring ROI for Social Media Engagement

Currently there are no effective tools to capture and measure return on investment (ROI) in social media in conjunction with more traditional data points that come from sources such as Flyer Tracking and Point of Sale (POS) systems.

A life cycle impact assessment methodology based on planetary boundaries

Planetary boundaries can be understood as limits for the Earth’s tolerance towards environmental impacts in the form of, for example, greenhouse gas emissions, water use and the release of nitrogen and phosphorous. This project aims at making planetary boundaries useful to the environmental management within companies. This will happen by developing a method that quantifies environmental impacts of a company in the language of planetary boundaries.