Social sciences research helps digital marketing firm transcend click rates and page views

Treefrog, based in Newmarket, Ontario, knows all about social media for businesses. It provides a variety of marketing services to clients, including ‘traditional’ social media strategy. But a series of ongoing conversations between Sean Stephens, Treefrog CEO, and Laurie Baker, then an anthropology PhD candidate at York University, sparked a shift in how the company approaches social media.

Ontario start-up engages employees with video games

Ontario organizational development consulting firm ODScore asked just that. Except that instead of using actual video games to engage their clients’ employees, they use the principles that make video games engrossing to engage employees at work.

So when they wanted to develop a new service to tackle bigger organizational changes, ODScore turned to the University of Waterloo’s Games Institute for renewed expertise.

At a meeting with Professor Neil Randall, the company learned that what they thought was a technical challenge, was really one of human relations.

Postcard from India: University of Waterloo student’s nanocomposite both detects and scavenges mercury in contaminated water

Under the guidance of Professor Michael K.C. Tam in the University of Waterloo’s Department of Chemical Engineering, I have been developing novel nanocomposites based on sustainable nanomaterials that can remove wastewater contaminants. Prof. Tam’s laboratory specializes in the design and development of novel functional materials based on eco-friendly nanomaterials and polymers.

Postcard from Brazil: water resource management in Porto Seguro

Reposted with permission from What WE Have to Say, Western University Engineering’s blog

Taking a close look at familiar faces

Ottawa’s branch of the Canadian Mental Health Association (CMHA), in partnership with the Champlain Local Health Integration Network, has launched a unique program called “Familiar Faces” to overcome this problem.

Since 2014, the initiative has increased communication between hospitals and community-based mental health organizations to identify the ER’s familiar faces, pinpoint where they need more support, and direct them to agencies that can help. In partnership with Mitacs Accelerate, the project has been able to take another important step: research and evaluation.

Video game tech brings auto assembly into the 21st century

At the start of their collaboration, Professor Cort’s team set out to use game-like software to create simulations that mimic a worker’s motions during the installation of parts on the assembly line. 

Food safety gets a boost thanks to development of allergen detectors

With no surefire method of detection, people with serious food allergies must avoid certain foods altogether; however, a project at the University of Guelph is increasing food safety by helping to detect allergens well before an item ends up on consumers’ plates.

Research at Wilfrid Laurier University explores migrant women’s challenges

As luck would have it, Denisse got an email from her university’s international office, sharing the opportunity to come to Canada for a Globalink Research Internship. Denisse — curious about the country after taking a class in North American culture — applied to several projects with a gender studies component, and was matched with Dr. Jenna Hennebry, Director of Wilfrid Laurier University’s International Migration Research Centre in Waterloo, Ontario.

Self-replicating technology will enable a new era of space exploration

During his 12-week internship, Leonardo is helping develop a self-replicating, solar-powered, 3-D printing machine for the moon that can mine lunar bedrock — like dust, soil, and broken rocks — extract the raw materials, and input them into a series of 3-D printers. The printer is then able to construct its own parts that can be used in future space settlements or shipped back to earth. 

Anthropologist studies Indigenous land use

“I have always been interested in anthropology, particularly Indigenous ethnography, and how certain forces are trying to homogenize them. The researcher plays a critical role in these kinds of studies, as he or she needs to experience these communities by being in them,” she explains. “Anthropology exists in the space where one culture collides with another.” She’s putting that passion to work at the Universidade Federal do Rio de Janeiro (UFRJ).

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