The research analyzes the structures of social networks, the varying uses of social media and information diffusion among social networking sites’ users in Kyrgyzstan as a pilot study and possibly expand in a subsequent project to Central Asia. We will study social media consequences on politics, the rise of populism, democracy, equality, participation, diversity, deliberation, privacy, surveillance, community building, informal social networks, public sphere and everyday life. The information heterogeneity of social media content in Kyrgyzstan will also be analyzed in this research.