The objectives of this project includes: 1. Determine the level of customer satisfaction of using different channels for their banking services and what is the factor(s) impacting their experience positively and negatively. 2. Determine the composition of various transaction types and the differentiator(s) behind the behavioral result. 3. Determine the types of devices customers used […]

Unikeo Sports inc. est une agence de marketing numérique destinée au secteur du sport et du bien-être. L’industrie qu’elle dessert a été fortement impacté par les mesures sanitaires. De ce fait, pour ne pas dénaturer sa mission et sa vision dans le marché du sport et du bien-être, l’agence a été obligée de réorienter son […]

While Canada welcomes many skilled migrants into our economy, some newcomers experience labour market challenges, and are pushed towards alternative career options. Thus, they decide to change their desired occupations or pursue new career paths in Canada. As a result, the purpose of this research is to gather information and learn more about skilled migrants’ […]

InvestorCOM is well known in Canada and are capitalizing on the opportunity to expand into the US market. My project will assist InvestorCOM in expanding their compliance solutions into the US market by creating market awareness of InvestorCOM through social media channels, analyzing data to help inform and adjust the marketing strategy, creating marketing materials […]

Skilled migrants are integral to the Canadian labour market. Yet, existing research provides little guidance on integration beyond the entry point into organizations. This research project aims to gain new insights into organizational integration dynamics for skilled migrants. HR professionals and Line managers in small to medium-sized organizations within the Health, Manufacturing and IT/Services sectors […]

This project aims to explore how women entrepreneurs perform their entrepreneurial functions within business incubators. Women entrepreneurs are known to suffer from impoverished social networks that precludes them from performing their entrepreneurial functions like opportunity recognition, resource mobilization and innovation. Policy makers seek to support and enable women entrepreneurs in various ways. Incubation is one […]

Choices for Youth (CFY) is a non-profit charity organization incorporated in St. John’s, Newfoundland and Labrador and provides housing, family, and employment services for youth aged 16-29. As part of this programming, CFY operates social enterprises in construction, retail, manufacturing, and most recently food services, providing employment training opportunities supporting youth to move into competitive […]

The distribution of IT products in Canada is complex and constantly changing, with dramatic transformation coming from new digital technologies, changing customer expectations and the constant presence of global competitors. This research will assess the IT Distribution Channels in Canada to understand the changes, and to identify the key attributes for survival and prosperity going […]

In collaboration with the CCES we will develop a practical approach to training business and sports ethics—one that enhances students, professionals, and sports participants and leaders’ ability to navigate “how to resolve ethical dilemmas” to minimize social and environmental damage and maintain the integrity of sport. This project aligns with one of the strategic pillars […]

Currently the RMA/Canoe uses spreadsheets and paper copies of receipts to submit expense claims and for company credit card tracking. Manually entering this information into a spreadsheet and managing the multiple paper copies of the receipts has become cumbersome for our employees’ submitting expenses, as well as for our payroll and accounting team. We are […]

On behalf of ATB Financial, the project investigates key market intelligence to support decision making in the context of corporate development efforts aligned to the mission and strategic plan of the sponsor.

L’acceptabilité sociale des projets est un enjeu stratégique pour les organisations. C’est notamment le cas de Bell Canada qui a récemment investi environ 17 milliards de dollars pour le déploiement du réseau 5G à travers le territoire national. C’est dans cette perspective que cette recherche partenariale avec Bell Canada vise à mieux comprendre les dynamiques […]