The project will include elements of in-depth research, designing and development of new methods and marketing strategies to increase the brand visibility and build AirMatrix’s pipeline. I will also be working alongside the Sales team to assist with strategic decision making, offering potential solutions to identify and overcome barriers to market entry as well as […]

SMS messaging is a new digital marketing channel that is untapped. Very few companies are using this channel. One would only have to look at his/her mobile phone and one would notice very few SMS text messages that are advertisements. Coupled with AI chatbot technology, SMS messaging could be a very profitable channel to bring […]

This research project is a collaboration between researchers at the Delmore “Buddy” Daye Learning Institute (DBDLI) and Dalhousie University and aims to inform practices and grow knowledge on collaboration, economic prosperity and well-being in the African Nova Scotian (ANS) community. Nyasha Mandeya will be focusing on investigating the collaborative process that went into the creation […]

The goal of this project is to develop and implement a digital sales and marketing strategy that leverages the followers and networks of our bulk customers to increase sales for our organic, fair trade honey products in the B2C and B2B digital channels. During COVID, the company was able to develop relationships with bulk buyers […]

We are doing a series of courses/focus groups to explore the technical and marketing challenges people face when they want to create something new. The project involves asking people what they want to build, helping them understand the framework of the customer discovery process, and working with them to determine the customer needs, solution details, […]

We are looking for an Accounting Analyst who is willing to fill in the gaps and create processes on-the-go that will benefit the whole organization by recommending process improvements over various accounting functions. . The successful candidate will work autonomously but closely with two very experienced CPAs – the president of Converge is a CPA […]

The purpose of this project is to innovate how businesses market in the energy efficiency and building industries. The challenge lies in the fact that many businesses in these industries have continued to thrive using minimal or traditional marketing methods. During the course of the internship, the intern will work with the A&J Energy Consultants […]

Ce projet de recherche porte sur les pratiques de gestion des revenus en restauration en période de reprise à la suite de la pandémie Covid-19, plus particulièrement pour les restaurants qui offrent un service complet. Les restaurateurs ont l’une des marges bénéficiaires les plus faibles de l’industrie hôtelière et en cette période de reprise, ils […]

“The Water Shed Inc.” was founded in 1980, which offers a full spectrum of water services in the province of Nova Scotia as a residential service business. The company was acquired by Lee Barette and Mark Greatorex in January 2021. The Water Shed is currently experiencing a complete business transition from a manual and paper […]

Our intern will support the planning and execution of projects and operations across Canada. Goodlawyer is currently in a scale up stage and our MBSI intern will be central to our efforts to grow our user base and make Goodlawyer a success. Most projects will revolve around digital marketing and marketing automation through a variety […]

Chronic diseases including congestive heart failure are a huge burden on the healthcare system and lead to a high degree of patient suffering. Ultrasound-guided therapies (UGT) hold a lot of promise to reduce chronic disease-associated hospital admissions and complications, however currently the use of UGT requires a systems-based support which may be too complex and […]

Although it is clear that great opportunities exist for Aboriginal businesses, there is a distinct need for formalized research findings and knowledge dissemination about Aboriginal organizations and the role that they can play in creating sustainable economies. In an attempt to address this research gap research institutions and analysts are building a body of literature […]