Les jeux vidéo au service de la sensibilisation environnementale : quand l’immersion favorise l’empathie et la prise de conscience des enjeux environnementaux.

Ce projet vise à explorer l’impact émotionnel que peuvent avoir des jeux vidéo offrant une expérience immersive sur des joueurs de tout âge, afin de leur faire prendre conscience de l’urgence de la crise environnementale. En effet, l’utilisation de la réalité virtuelle favoriserait cette réflexion qui permettrait aux participants de revoir leurs comportements et agir […]

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Bridging the EV Capital Gap via a Green Fintech Operating Model.

This project will help Avonhead Electric build a repeatable, data-driven way to finance EV charging infrastructure. The intern will turn Avonhead’s current manual, one-off deal work into a standardized underwriting and reporting system by creating (1) a risk scorecard that combines traditional credit metrics with real-world charger performance data (like uptime and utilization), (2) a […]

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BEES App transition

Labatt is transitioning customers from the current BEES ordering platform to the upgraded Canadian BEES App, which introduces new features and incentives, including improved navigation, personalized product suggestions, in-app promotions, BEES rewards, push notifications, and streamlined ordering workflows. While the enhanced app provides significant mutual benefits for both Labatt and its retail partners, customer adoption […]

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Business Strategy Internship – sales focus

This project will support the development and growth of a customer retention and rewards program for Nature Bee, a Canadian sustainable home-goods company. The internship will focus on analyzing customer purchasing behaviour, identifying retention opportunities, and supporting the expansion of a loyalty and rewards strategy designed to increase repeat purchases and long-term customer value. The […]

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Growth Optimization Specialist

The Educator Experience is a Canadian-based professional development platform designed to support new and emerging post-secondary educators through online learning resources, applied training, and a nationally accessible podcast focused on educator experiences and practice. During Phase 1 (November–March), the project team completed foundational research, needs analysis, and strategic planning to design a private, membership-based podcast […]

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Projet de maîtrise HEC — Mesure d’impact du MT Lab

Depuis 10 ans, Le MT Lab joue un rôle clé dans le soutien à l’innovation en tourisme à travers le Québec, et plus récemment, par le développement de Pôles d’innovation territoriale ancrés dans les régions du Québec. Ces Pôles constituent des leviers importants afin d’accélérer l’émergence de solutions innovantes et de projets engagés dans la […]

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L2M – Construction Equipment Tracking Market Research

TAUlab is building a fleet and equipment-tracking platform for small and mid-sized construction contractors. These companies often struggle with lost equipment, incomplete job-site reporting, and administrative overload. Although many large enterprise tools exist, they are bloated with features and rarely match how smaller subcontractors actually work day-to-day. Most companies in this segment still rely on […]

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L2M – Expert Validation of IPPM Now and Assembly of a Smart Trap Prototype

This project will help Insect Track Solutions improve and validate IPPM Now, a digital tool designed to make insect monitoring easier and more accurate for farmers, agronomists, and researchers. Today, insect data is collected in many different ways, making it hard to compare results or make fast decisions. The project will work with expert users […]

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Jimmy Zee’s Distributors – Enhance Sales Efficiency through CRM Optimization and Digital Lead Intelligence

Jimmy Zee’s Distributors Inc. is a Vancouver-based distributor specializing in confectionery and general merchandise that celebrate Canadian culture and identity. The company supplies a broad network of retail partners—from convenience and grocery stores to hardware and tourist outlets offering products that bring joy and pride to consumers across the country. As Jimmy Zee’s continues to […]

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CLIQMedia – AI-Enabled Digital Marketing Insights Framework for Predictive Campaign Innovation

CLIQMedia is a Vancouver-based digital marketing agency specializing in web design, development, branding, and advertising for clients in construction, real estate, design, and dental industries. As the company continues to scale, it faces an innovation challenge around how to generate deeper, data-driven insights that meaningfully improve campaign outcomes in industries that are rapidly digitizing but […]

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L2M – TruckBud Commercialization Strategy

The project will focus on applying structured market research methods to better understand the commercial potential of my venture idea. I will interview potential customers, analyze market insights, test assumptions, and evaluate different business model options. This work will help me clarify the problem I am solving, identify real customer needs, and determine whether the […]

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