Small and medium-sized enterprises (SMEs) are facing an inflection point in their digital journey, with artificial intelligence (AI) emerging as a foundational technology for operational efficiency, customer experience, and strategic differentiation. However, despite increasing awareness, a substantial number of SMEs remain hesitant or unprepared to adopt AI technologies, risking competitive stagnation or decline. This project […]

Ce projet de recherche porte sur l’adoption de l’intelligence artificielle (IA) par les entreprises québécoises qui œuvrent dans le secteur du commerce entre entreprises (B2B). L’objectif est de mieux comprendre comment ces organisations intègrent l’IA dans leurs activités, quels bénéfices elles en retirent, mais aussi quels défis humains, financiers et organisationnels elles rencontrent. Pour y […]

Smash + Tess Dreamwear Inc. is a Vancouver-designed, North American-made apparel company that has gained a cult-like following for its signature Rompers and commitment to sustainability. As a brand that prioritizes slow fashion and community connection, Smash + Tess has successfully built a loyal customer base; however, it now faces the innovation challenge of scaling […]

Oi Marketing is a dynamic digital marketing agency supporting small and medium-sized businesses in achieving their growth goals through tailored marketing strategies. The organization faces a critical innovation challenge: staying ahead of rapid changes in digital marketing technologies and consumer behaviors while scaling its capacity to serve diverse clients efficiently. To address this, Oi Marketing […]

Developing an online and e-commerce strategy to meet increased business demands requires a structured approach by focusing on enhancing customer experience, optimizing digital presence, and streamlining operations. By implementing an e-commerce strategy, we can drive sales, enhance brand loyalty, and successfully move our business from a 7-month seasonal business to 12 months of the year, […]

This project will enhance Hyspecs’ digital marketing and e-commerce operations through four key initiatives: streamlining the migration to a new email marketing platform with automated flows to better engage customers; creating a strategic sales and media calendar to align campaigns across channels; scaling up paid advertising using data-driven insights to boost performance and reach; and […]

Adult Third Culture Kids (ATCKs) are adults who have been shaped by their mobility and cross-cultural experiences as a result of spending a significant part of their developmental years in a country other than their passport country. Although these experiences have provided ATCKs with valuable characteristics and skillsets, ATCKs struggle with identity creation and a […]

Le modèle d’affaires actuel des fermes collectives au Québec ne leur permet pas de dégager des marges de profit suffisantes pour rivaliser avec les grands joueurs de l’agro-industrie, ce qui mène la plupart du temps à des difficultés importantes en matière de rentabilité et de prévisibilité du financement pour ce type d’organisation. Ce projet vise […]

This project aims to develop a scalable, data-driven model for regional food distribution that connects local producers with restaurants, retailers, and institutions through an efficient cold-chain supply network. By addressing current logistics challenges—such as fragmented delivery routes, inconsistent volumes, and lack of shared infrastructure—the project will design a system for demand aggregation, route optimization, and […]

ScaleUp is a marketing tool that uses AI to help small businesses plan, create, schedule, and measure social posts in one place. This project will test ScaleUp with real firms, learn which features matter most, and shape an easy, affordable package. The intern will run interviews and small pilots, compare results before/after use, and report […]

dogged is a Vancouver-based, sustainability-focused pet brand dedicated to creating high-quality, eco-friendly products such as slow feeders and natural treats that enrich the daily lives of dogs and their owners. As a rapidly growing start-up, dogged has established a strong foundation in product design and e-commerce but now faces the strategic challenge of expanding its […]

This project will support the final implementation phase of an ERP (Enterprise Resource Planning) system at Mekapisk EnviroBlu Inc, a growing Indigenous-owned company based in Newfoundland and Labrador. Building on earlier research and development efforts, this phase will focus on optimizing system workflows and enabling future integrations such as EDI (Electronic Data Interchange), which will […]