Purchasing Power: An Investigation of the Ethical Consumer and Affinity Markets in Ontario

Sumac Workers’ Co-operative, a worker-owned co-op in Guelph, Ontario, has recently launched WearFair, a new wholesale brand of Fair Trade certified t-shirts. They are unique in that both the labour and the agricultural production is certified Fair Trade. The proposed research would be to conduct preliminary and follow-up interviews and a survey of potential customers […]

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