The research project will look at the appeals, elements, and themes present in luxury goods advertising and determine how luxury brands can integrate pro-social and empowerment messages into its advertising targeted toward women. This will be examined in the context of jewelry advertising as the partner organization for this project, Hillberg & Berk, is a […]

The Agriculture and Agri-Food System of Canada (AAFS) is an important component of the Canadian economy. Outdoor agricultural shows have moved from their simple marketplace roots to places that facilitate increased productivity, accelerated innovation and business formation. Central to these functions is the geographic concentration of stakeholders. With the growth in show size, supporting effective […]

The Restorative Action Program (RAP) is an incorporated, community-based initiative that provides support to students and staff within public and Catholic school systems, to address conflict and bullying through conflict management and leadership development. The organization has been in existence since 2003 and is currently serving approximately 9,000 students per year and growing. The addition […]

The Mercedes-Benz Fuel Cell Division (MBFC) in Burnaby, Canada develops and runs the manufacturing processes required for the assembly of Fuel Cell Stacks prototypes. MBFC uses the Manufacturing Execution System (MES) to collect and analyse data from the manufacturing lines to the database system. However, because the size of the collected data is very large, […]

ERCO Worldwide, A division of Superior Plus LP, Saskatoon facility (“ERCO Worldwide-Saskatoon”) is a manufacturer of caustic soda, chlorine, hydrochloric acid and sodium chlorate. This facility has four fully developed underground brine wells. The brine solution as produced from the brine wells contains 26% sodium chloride in it. This saturated brine is purified and supplied […]

There is no definite knowledge about how cells transforms and responds to the physical forces in human body. Recent studies shows that chemical signals, environment as well as mechanical properties can steer the cell behavior. Recent advancement in MEMS and micro fabrication techniques leads to the ability to study biological responses using a lab on […]

This research problem examines the security and resiliency of prairie industrial water supplies in a changing climate. The water-consumptive industries in the Prairie Provinces are a major contributor to the national economy, but they depend on secure and reliable water supplies in a region characterized by dry climate. The most challenging future scenario for these […]

Research within this project will focus on the innovation and characterization of plant-based ingredients arising from pulses and cereals for the protein ingredient market. The global protein ingredient market was valued at $31.8 billion in 2016 and is expected to rise to $46.4 billion by 2022 with the greatest growth occurring in the plant protein […]

The project will involve the development of seven “pulse-based” lunches, which are designed to be easy to prepare (i.e. “out of the package”) for people in a typical busy office work environment. Pulses include non-oil legumes such as lentils, chickpeas, beans, and peas, which are a major component of the Canadian agricultural industry and an […]

The project will involve the development of seven “pulse-based” lunches, which are designed to be easy to prepare (i.e. “out of the package”) for people in a typical busy office work environment. Pulses include non-oil legumes such as lentils, chickpeas, beans, and peas, which are a major component of the Canadian agricultural industry and an […]

Heterosis is a natural phenomenon where offspring (hybrids) outperform their parents in many agronomic traits, although exploited in breeding the mechanisms controlling heterosis remain elusive. Genetic distance between parents has been positively correlated with heterosis, yet does not adequately explain the phenomenon. Dividing lines from any crop into heterotic groups that provide optimal combining ability […]

Heterosis is a natural phenomenon where offspring (hybrids) outperform their parents in many agronomic traits, although exploited in breeding the mechanisms controlling heterosis remain elusive. Genetic distance between parents has been positively correlated with heterosis, yet does not adequately explain the phenomenon. Dividing lines from any crop into heterotic groups that provide optimal combining ability […]