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The Agriculture and Agri-Food System of Canada (AAFS) is an important component of the Canadian economy. Outdoor agricultural shows have moved from their simple marketplace roots to places that facilitate increased productivity, accelerated innovation and business formation. Central to these functions is the geographic concentration of stakeholders. With the growth in show size, supporting effective communication between participants to maximize the potential of this concentration is important and challenging. This project will identify and address the challenges of a large outdoor venue to test the effectiveness of a mobile application in supporting knowledge transfer and participant interaction. Glacier Farm Media will benefit from this project through the ability to offer new services that benefit both the participants and guests of agricultural expos.
Glacier Farm Media
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