Context-Aware Advertising Language Modeling with Deep Learning for Internet Ads

Digital advertising is a rapidly growing industry, commonly seen on Facebook and Google. However, most people who start promoting their business with Internet Ads are not professional and experienced marketers. They need help to design and launch ads campaign, especially on writing ads copies. Meanwhile, people have started to embrace AI technologies in the industry […]

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Media/Communication Repertoires of Canadian Small Businesses Owners

This research aims to identify different kinds of Canadian small firms on the basis of their owner/managers’ communication behaviour and media preferences. This is in contrast to past practices which identified similarities and differences among SMEs on the basis of sociodemographic variables. Communication behaviour and media choices of SME owner/managers is a key characteristic in […]

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Réduire le taux de rejet des sondages effectués avec des panels Web : Évaluation de la validité discriminante de la technique de rejet des erreurs de réponses liées au temps de complétion versus l’expérience des panélistes

La professionnalisation des répondants résultant du recours aux panels web dans les sondages entraine un intérêt accru pour contrôler les erreurs de réponses. Une récente étude révèle que jusqu’à 25 % des questionnaires sont rejetés pour d’apparents motifs d’erreurs de réponses. Ce constat représente un épineux problème, car il mine la confiance envers les résultats […]

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Bio-Aggregate Based Construction Materials for Sustainable Farm Buildings

This research aims in utilizing agriculture wastes in production of sustainable eco-friendly construction materials for farms building. The mechanical and durability performance of the proposed eco-friendly construction material exposed to the aggressive agriculture environment will be evaluated. The research will investigate the effects of different factors mainly related to physical properties of used wastes and […]

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Research into the Design and Development of Inclusive Digital Media Technologies

This project, a collaboration between Ryerson University and Pear Square, will be researching what would enable businesses and organizations to provide resources efficiently to students with disabilities. The outstanding issue is mainly a lack of standardized work flow methodologies that promote accessible development from the beginning stages of any project for large institutions. The research […]

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Developing statistical methods to discover genetic variants underlying longitudinal decline in lung function

COPD is a common inflammatory lung condition that is characterized by airflow limitation and symptoms of cough and shortness of breath. Globally, it affects 384 million people and is responsible for ~4-7% of all deaths. Longitudinal genome-wide association studies (GWAS) are needed to unravel the molecular determinants of dynamic quantitative traits underlying COPD, such as […]

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