AWE Technology Development Project – The Virtual History of Fort York
Divani’s AWE Augmented Reality product is expected to assist Fort York to create a more engaging experience for the attraction’s 100,000 annual visitors. By combining the historical value of Fort York with the immersive experience of AR, the organization will be able to increase revenue to assist with its financial goals. Divani Films is expected to benefit from a successful rollout by generating new revenue streams from the licensing of AWE technology and/or forming additional partnerships within the tourism industry as well as other industries (gaming, sports, etc.).
The research and analysis conducted by the intern will draw on business methods and approaches that are commonly practiced in user experience (UX) and visitor experience (VX) stages of product innovation, notably focus groups, interviews, and observation. Insights will also be used to provide usability enhancements to the AR product.
View Full Project DescriptionCharles Davis
Divani Films Inc
Sociology
Information and cultural industries
Toronto Metropolitan University
Accelerate