Business Strategy Internship: Marketing & PR
The covid-19 pandemic has greatly affected SpÃrkel’s supply chain. Slower manufacturing in China and busy shipping routes will make stock-outs and fluctuating supply levels common for the foreseeable future. This is pushing SpÃrkel to adapt and invest in long term marketing strategies such as Public relations and influencer marketing for which the intern will research best practices and implement strategies. This project will allow SpÃrkel to build a stronger community of users, which will decrease their reliance on advertising and improve the resilience of the business overall.
View Full Project DescriptionCharlene Marion;Yanan Wang
Sparkel
Business
Manufacturing
Bishop's University
Business Strategy Internship
