Innovative Projects Realized

Marketing Coordinator

I will be working as a Marketing Coordinator at Strata Engineering in Burnaby, BC. Over the course of the internship, I will have the opportunity to conduct market research, develop business cases, and help develop business metrics. Along with these tasks and a variety of others, my overall responsibility will be to provide flexible specialized support in various tasks and project-related assignments.

CDL West Intern

The Creative Destruction Lab is a seed venture development program for massively scalable science and technology-based ventures founded to positively impact the human condition. The CDL has instituted a unique summer program in light of the COVID-19 pandemic that accelerates ventures that address Covid-19 in terms of information-based solutions.
CDL-West, based at UBC Sauder School of Business, supports CDL-Recovery in venture recruitment, venture
management, pedagogy, virtual event management and in the achievement of mentor-delegated objectives. Given that CDL-Recovery exists above and beyond regular CDL-West programming, the CDL-West interns are crucial to the program’s execution.
The CDL-West interns will support all elements of CDL-Recovery but will have a special emphasis on virtual event management and providing consultative support for the benefit of the ventures’ achievement of mentor-delegated objectives. Projects may include market analysis, customer development, financial analysis, and other core activities related to building early-stage start-ups as designated by program mentors and allocated by the CDL-Recovery team.

Marketing Intern at Neupeak Robotics

Neupeak aims to bring fully automated strawberry harvesting robots that will use cutting edge advances in artificial intelligence to easily maneuver through a farm, identify ripe and undamaged strawberries, and pluck them from the plant. As Neupeak’s robotic strawberry harvesters reach technical maturity, we will need to undertake a sustained marketing and sales push to reach as many strawberry farmers in Canada and the US as we can. To achieve this vision, we are looking for enthusiastic marketing and communications professional to shape our marketing outreach. This is a uniquely multi-faceted position that will focus on preparing marketing and advertising strategies, planning and organizing promotional events.

The key objectives and tasks of our Sales and Marketing Coordinator Intern is to:
– Create and manage a pipeline of interested customers through Excel or Google Sheets
– Find creative ways to reach farms in the USA and Canada to have a call about Neupeak’s product
– Build relationships with various Farmers
– Work with the leadership team to identify a business development strategy
– Develop a social media and online presence for Neupeak
– Create and execute marketing materials to be able to set Neupeak up for their field day launch with a partnered farm

Marketing Analyst

The intern would be focussed on building a digital marketing strategy to complement the services provided by Cinnamon Digital Solutions. The student’s work will be vitally important to help to service this client’s needs, as we will need to develop and execute a marketing strategy that is innovative and adaptive to current market conditions. The key responsibilities include marketing research, product positioning, customer response analytics. Key activities include:
Analyzing sales funnels and customer intent.
Measuring the performance of online and offline campaigns.
Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

Sales Assistant

As a Sales Assistant, I will review sales records and make recommendations for the short, medium and long term; make cold calls to selected market segments; manage future reporting functions with software development team to automate daily dashboards; and assist Sales team with daily functionality. I will be working with Reliance Foundry to ensure that their productivity levels remain high despite the ongoing pandemic.

Optimisation des tournees de ramassage du lait

La federation des prodecteurs de lait du Quebec regroupe tous les prodecteurs de la province et negocie en leur nom, avec les transporteuts des contrats de transport. Ces contrats specifient dans quel ordre seront collectes les prodecteurs ainsi que le tarif a verser. Ce projet consiste a developper un outil d’aide a la decision permettant de construire les routes de collecte du lait dans la province a moindre cout. Ce probleme est complexe car il necessite de tenir compte de plusieurs acteurs aux interets divergents, mais aussi d’un grand nombre de contraintes logistiques telles que la capacite des vehicules, la duree des routes, le jour de collecte, la demande des usines etc. Le budget de transport de la federation est de plus de 60 millions de dollars, par consequent la reduction de ce cout par l’optimisation des routes a un impact tres clairement positif sur les producteurs et la…TOBECONT’D…

Business Strategy Intern

Scalable HR Inc, dba ScalableHR, was established in 2017. It continues to be profitable as an entity, however it requires a careful evaluation of its marketing, value-based pricing, branding, resourcing and strategic business plan to help it reach its revenue target in 24 months given COVID-19 challenges and changes. In addition to this ScalableHR HR intern would user see Intern Two’s deliverables. This includes assistance with the commencement of its new and confidential subsidiary that is scheduled for launch by September 2020. Similar to ScalableHR, it requires recommendations on its marketing, pricing, resourcing and strategic business plan as it will be an industry-changing business that will cause disruption to how

Ingenuity Incubator-YWCA Hamilton

This project develops a ‘virtual ingenuity incubator’ responding to the COVID-19 crisis and contributing to enhancing socio-economic conditions. In Phase 1, we will uncover business practices that women and minority-led small businesses to employ to meet emergent customer needs and evolve, collaborating with the YWCA, Hamilton Fempreneurs, and the City of Hamilton Business Centre. We will create an evidence-based virtual ingenuity incubator facilitating small women and minority-owned businesses to adapt to this crisis, creating materials such as business cases, videos and instructional aides to enhance undergraduate and graduate student knowledge of rapid small-business adaptation and innovation during turbulent periods now and in the future. We will integrate with their activities providing new programming in ingenuity and design thinking, simulations that support expanding business capabilities, and regular weekly consulting services. The YWCA has a program of the Women’s Enterprise Centre, providing a 16-week start-up program for entrepreneurs and existing businesses. We will integrate with the Manager, Shannon Cummings, by delivering professional services that supplement their offerings. In Phase 2, we deploy knowledge developing a “pilot” of a complete, replicable, support and consultative program employing multiple online meetings and distributing resources including insights from Phase 1.

Analytics Strategist – DOUBL Manufacturing Ltd

DOUBL is a start-up retailer that aims to provide women with a customizable bra by taking exact body measurements through advanced 3D image technology. Our perfectly fitting bra will provide all day comfort, allowing the consumer to focus on what’s important in their everyday rather than on their physical discomfort. This increase in comfort has been shown to correlate with confidence which can be a major barrier to women in the professional workforce. This research project, that will be undertaken by our intern, will allow for DOUBL to conduct market research and complete an in-depth product assessment to ensure a successful brand launch. The project will include conducting a thorough analysis of women’s current pain points found in standard market bras by extrapolating data from customer reviews. Furthermore, the research project will include defining a comprehensive brand and product positioning strategy, as well as developing our revenue and costing model. A well-fitting bra should not be a luxury, the lingerie industry has been neglecting female comfort and has been stagnant with regards to innovation and technological progression.

Business Analyst Co-op

Our business has very much been impacted by the pandemic but we have continued to maintain strong operations during the past
few months. While revenues have dropped significantly, with the help of government subsidies and a committed team, we have been able to keep our employees with jobs and provide them a sense of job security. With restrictions easing and things turning around, we are in a critical stage to start fresh and get creative to generate new sales and business opportunities. Having an intern would provide significant support and value to our team to help continue building our brand and develop new business strategies with a unique young lens. They would provide their expertise and hard work ethic on projects and data analysis to support our core team.

During the pandemic we were forced to innovate and think outside of our standard products. We launched a limited edition “Work from home” product line to continue generating new sales and support fellow employees who are working from home. We are currently prototyping another new product for our corporate customers but looking into a potential crowdfunding project to launch it.

Hybridity Media’s Circles Software Design and Interface Research,Smartphone interface design research and development. Aga Kahn Museum OpeningVisual Design Research for Performance Installation;

Hybridity Media’s Circles, is a user-friendly software application. With motion senor
technology and light projections, it causes the audience to become the art by painting a visual
portrait on a screen using their dynamic body movements.
Hybridity’s design of the Aga Khan Museum opening , using our signature interactive art
installation techniques, is an opportunity to fuse a thousand years of early history with the
future of electronic artistry.
Push and Pull is Hybridity’s epitome of play and experimentation. The user controls the music
and the projections by dancing and moving about. Bringing it to the Vancouver International
Children’s Festival is a chance for us to model our prototype for our choicest audience yet.
Through the development of these projects, Hybridity Media will research and develop
projection mapping and interactivity through sensor-based technologies like Microsoft Kinect,
in an installation setting , allowing for new artistic visions enabled through innovative forms of
audience engagement.
We will use the three projects as case studies for…TOBECONT’D…

Business Strategy Internship: Advanced Reporting

As an online business, Spärkel relies on data to adapt and improve all business strategies. Covid-19 forced many retailers and competitors to expedite their investments in online capabilities. This poses a challenge to Spärkel’s competitiveness. Using the Advanced Reporting Intern will allow the company to gain better insight into the performance of business strategies. In turn, this will allow the company to quickly adapt to the changing retail landscape. Sourcing and organizing sales, marketing, finance, and service data is crucial to the growth of the business. This information, along with research conducted as part of the project will play a crucial role in building international expansion plans.