Innovative Projects Realized

Strategic Market Research Intern

The intern will be asked to develop a detailed market segmentation model and assess how key players in the model may be affected in the next 18 months and 36 months. If time allows the intern will also be asked to research strategies for reaching key client clusters in the absence of trade shows. The student will work closely with company founders to refine product focus, sales messaging and channels, in order to better respond to changes in the target market. The student will perform in-depth studies of target sectors, and individuals within target companies in order to identify applications where need for our product is likely to increase as a result of changes in the market driven by COVID-19.

BUSINESS RESOURCES & SOLUTIONS EXPERT (MBSI)

Society Wheelchairs is a medical equipment device manufacturer for wheelchair users who need to address pain and other seating issues caused by improper fitment. We work with outpatient services and clinicians at facilities such as GF Strong outpatient client support services. We manufacture custom wheelchairs and para sports and seating products with the goal of improving the quality of life for individuals with varying abilities. The intern will focus on numerical and financial implications of conducting scientific research and experimental development program, data collection and application, and increasing the overall potential of the business in a competitive marketplace.

Marketing Intern

The intern will assist InvestorCOM’s launch of a new product into the U.S. market. The majority of time will be spent sourcing quality contact information for Chief Compliance Officers in the United States. The intern will use both LinkedIn Sales Navigator and online searches to source names and contact information. Guidance will be provided in terms of where and who to search for. ?The intern will learn how to use Salesforce CRM to upload contacts and assign them to sales reps. ?He/she will also provide regular updates to the VP, Marketing regarding progress. The intern will have the opportunity to work closely with the VP, Marketing to review the go-to-market strategic plan. He/she will have the opportunity to ask questions and provide thoughts regarding the strategy. He/she will also have the opportunity to work on investment product research and data analysis and researching regulatory trends to validate and/or update product capabilities. The data the intern collects on potential clients will be assigned to InvestorCOM’s sales team and leveraged to drive sales and inform marketing tactics.

Digital Consulting Business Internship

This business internship will allow the intern to work with CBA Chamber of Commerce (CBACC) as they have taken a leadership role in supporting its membership and Conception Bay Area business community. The pandemic has been as challenging for the Chamber as it has been for most businesses, so we intimately understand much of what the business community is experiencing. The Chamber is hoping to launch a Business Recovery and Resiliency Project that will continue to connect business owners with the resources they need to continue to do business during the pandemic. This proposed project will be an excellent opportunity for the intern to develop and enhance their project management skills, creative thinking skills, and given the ability to work with others to achieve results.

Demand Forecasting and Inventory Planning

Pixie Mood does not have a data-based demand forecasting process, which has resulted in high costs caused by understocking and overstocking. The objective of the project is to design a systematic process of conducting bottom-up demand forecasts, built from selling channels, to be used for supply planning. The project will be focusing on building a demand forecasting model to map out the supply to manufacture to meet customer demand. The end deliverable will help Pixie Mood improve the agility to make timely operational decisions, decrease the cost of executing obsolete products, and prevent loss on sales.

Marketing Coordinator

Due to disrupted supply chains, there is a supply shortage for the increase of COVID-19 related medical devices and accessories. 3DQue can provide on-demand manufacturing at mass in order to combat these supply shortages, as a result of the pandemic, the company is receiving a wide variety of orders and need assistance in order to grow and meet the demands.

3DQue is looking for a highly motivated individual who has a passion for marketing and business development. In this role, I will be working closely with the business development team to fine-tune our branding and messaging. The ideal candidate should have an uncanny ability to operate in the chaos of a startup environment and re-prioritize tasks daily to keep all the balls in the air. 3DQue is growing fast, changing fast, and are always short of resources – it’ll be my job to manage the ambiguity. What I will be doing:
-Create and write content for the web, such as social media posts, blog posts, etc.
-Communicate updates from the company through newsletters, announcement, and press releases
-Create and manage a marketing calendar, including social media posts, press releases, and product announcements
-Monitor and report the effectiveness of marketing initiatives and digital campaigns

Whereabouts- A digital platform that aligns the interests of DMOs, Tour operators and Tourists.

City Proper, recently rebranded as Whereabouts, is a digital platform aimed to align the interests of destination marketing organizations (DMOs), tour operators and tourists. Tourism operations of all sizes are facing financial hardship because of the pandemic. Tourist destinations are controlled by OTAs which take between 15-30% of the revenue as commission. Whereabouts is designed to empower local tourism operators by cutting out the middlemen OTAs and providing them with more money to recover from the pandemic. DMOs also benefit by providing their tourism operators with more value through data sharing and regional collaboration. The pandemic has made it essential for all businesses to have a digital presence. Whereabouts allows tourism operators of all sizes to promote themselves, take online bookings, and contact tourists.

Marketing Specialist

This marketing specialist internship will help create and develop a marketing funnel for Koonkie Canada Inc. by attracting site traffic and converting that traffic into new leads. The role includes management and creation of social media accounts by implementing strategies and tactics that grow company followers, engage and retain them, and help convert them into leads, customers, and fans of Koonkie. It will also include communication and campaigning to help the company align the marketing with Koonkie’s business strategy.

Decentralized Services for Sharing and Searching User Generated Data

The existing model for applications and services on the internet is a centralized client server model where user
information is under the control of the service provider. As such as centralized model, albeit cost-efficient and
easy to maintain, has created dire consequences for humanity. Hence, for the proposed research project, we aim
to provide tools and algorithms for a decentralized and location-aware experience on the Internet. Individuals,
businesses, and institutions will make and qualify connections between one another by considering their trust for
each other and the “network-trust” by way of vouching for others within the network. This new paradigm requires
further research and development in areas including search, database, performance, and security, all within a
decentralized environment to maximize our commercial and social impact.

Antireflective nano-patterned surface treatment for glass

Based at Montréal, Canada, Edgehog specializes in anti-reflection and other light management solutions for displays and lighting applications. Their nanostructuring technology aims to enable full display readability from all angles in direct sunlight and reduced power consumption through lowered screen brightness. As their current technology proofs the concept at lab scale, further research is needed to find scalable fabrication processes for successful technology transfer to industry level. During the proposed project, an academic intern will help find a scalable fabrication processes that is compatible with state-of-the-art devices. Results of the study will be transferred to Edgehog supporting this Canadian company in successfully entering this market internationally at large scale. This will help position a Canadian company at the forefront of this key market in the electronics and solar industries, leading to the creation of new knowledge on high-precision advanced manufacturing technologies and the creation of new jobs, and thereby provide a benefit to Canada overall.

Risk Assessment of Riverbank Stability Subjected to Construction Induced Vibrations

The stability of riverbanks has always been a concern for land-use planners, stakeholders as well as the Cities around the world. Construction activities can generate different types of dynamic waves and vibrations. Operations such as blasting, pile driving, dynamic compaction of weak soils, and machines with impact loads such as forge and drop hammers are the primary sources of construction or industrially induced deleterious ground vibrations leading to compromising the integrity of the soil medium and consequently, the instability of the slopes.
The research will be concentrated on performing a numerical model based on the actual case-studies in Winnipeg city using the Finite Difference Method coupled with the Limit Equilibrium Method. The field monitoring data will be used to calibrate the numerical model. The numerical model can predict the substantial aspects of liquefaction, dynamic settlement, and predominant failure patterns. Using the state of the art approaches in the risk assessment and sensitivity analysis, a new vibration threshold based on the vulnerability of intact and reinforced riverbanks slopes will be introduced.

Impact of dark chocolate consumption on glucose levels of people with diabetes

Blood sugar levels increase after the consumption of food. Especially in sugary foods such as candy or chocolate, this increase in blood sugar will be more pronounced. In individuals with diabetes, who may require tracking of carbohydrates and food or injection of insulin following a meal, foods such as chocolate are suggested to be avoided. However, no-sugar dark chocolate from Ross Chocolates, which is sweetened with a mixture of inulin, erythritol, and stevia, may offer an alternative to conventional dark chocolate as the mixture of sweeteners is not expected to cause a significant increase in blood sugar. This project aims to compare the blood sugar levels following consumption of Ross dark chocolate bar with a conventional dark chocolate bar.