Application Testing and Marketing Strategy for a Travel App – BC-923
The project aims to enhance the user experience (UX) of Pax Travel’s innovative travel app, designed to transform travel influencers’ videos into bookable itineraries. This initiative will include comprehensive UX testing to identify and resolve design and usability challenges, ensuring a seamless and user-friendly interface. Additionally, the project will involve creating sample travel videos to enrich the app’s content, providing users with a more engaging experience. These enhancements are expected to optimize app functionality, attract a broader audience, and boost user engagement, thereby supporting Pax Travel in achieving a successful launch and securing a competitive edge in the travel sector.
View Full Project DescriptionAlan Goldman
Pax Travel
Business
Accommodation and food services
Emily Carr University of Art + Design
Business Strategy Internship