Innovative Projects Realized

Student Internship – Innovative Marketing Strategies for Inca Glow Inc: A Mitacs Student Internship Project

At Inca Glow Inc., our project is designed to advance our marketing and communication strategies significantly by engaging a skilled intern. This initiative will streamline operations, enhance client engagement, and introduce innovative educational resources for salon professionals worldwide. As we expand our natural and sustainable product line internationally, the need for sophisticated marketing techniques is imperative. The intern will gain hands-on experience in digital marketing and strategic communications, contributing to their professional development while providing substantial value to our company. This partnership aims to strengthen our brand’s presence and equip us to lead in the rapidly evolving beauty industry.

PandoPartner Customer Research Project

Develop and deploy a new set of initiatives to improve PandoPartner’s customer adoption and satisfaction – including research (surveys to measure satisfaction + analysis of user activity data), and recommendations on how we can add sponsorship valuation abilities to our app for our clients.

Advancing a Multimodal 3D Motions Library for DanceForms™ II

Leveraging its roots in dance and technology, Credo is building a multimodal motions platform for dance to enhance education, choreography and archival practices; the foundation being motion capture data. There are existing 3D motion capture libraries but they are either one of or many of the following: outdated, not comprehensive, poor quality, non-standard, poorly labelled or structured, etc., and are generally limited in supporting end user applications. Quality motion capture also requires specialized skills from capture to post-production/performance. The proposed platform will support motion capture, keyframe animation, video reference(s), labelling and notes . The challenge is bringing together the different types of data effectively, simply, and elegantly. The first version of the platform will have two components: (i) the analysis & collection of ballet/dance motions; and (ii) the playback app. This internship (II) focuses on the motions-related activities while supporting the app development work.

SSE_Communication_NUMANA_Theodore_Développement d’une stratégie de contenu pour stimuler l’innovation dans le secteur technologique canadien

Numana, une organisation à but non lucratif du Québec, s’impose depuis sa création en 2010 en tant que catalyseur d’innovation et de collaboration dans les écosystèmes technologiques. Toutefois, face à l’évolution de son public cible vers une diversité plus large incluant des organismes gouvernementaux, des professionnels de la technologie et le grand public, Numana reconnaît la nécessité d’ajuster sa stratégie de contenu. Ce projet de stage vise à relever ce défi en développant une nouvelle approche de contenu qui soit plus pertinente et attrayante pour ses nouveaux publics. Le stagiaire est chargé de mener une recherche approfondie pour comprendre les besoins et les intérêts des différentes audiences de Numana, en utilisant des outils tels que Google Analytics et des entretiens. Ensuite, il définit des objectifs de contenu clairs et alignés avec ceux de l’organisation, élabore un plan éditorial décrivant les types de contenu et les canaux de distribution, rédige un guide de style éditorial pour assurer la cohérence, et enfin met en place un plan de mesure pour évaluer l’efficacité de la nouvelle stratégie. Cette démarche repose sur une méthodologie centrée sur l’utilisateur, comprenant la recherche, l’analyse et la conception pour garantir que le contenu de Numana réponde aux attentes et aux besoins de son public élargi, renforçant ainsi sa visibilité et son impact dans l’écosystème technologique québécois.

MMIW Community Safe Ride Application

?The intent of this project is to build an app that will allow passengers to request rides, and drivers to give rides.? Safety measures for women-identifying people will be embedded to ensure both riders and drivers know who is in the vehicle.? Emergency features such as direct contact to 24/7 dispatch and geolocation that can be controlled by the driver (in case it is safer to disable), will also be considered.? Payment will need to be managed via the app. (Where in the past drivers were unable to manage payment).? A ‘Pay It Forward” feature will ensure that rides can be provided to anyone regardless of ability to pay, as well as fund trips to see family and enjoy nature.??Adaptations will be built in for those riders without phone numbers or non-cash payment options.

?The app will collect data via a short survey with specially designed metrics to measure the improvement in women’s safety.? When rides are requested, specific information will be gathered in a confidential manner.

Modélisation des processus et algorithmes d’un système de conception et de production de suprastructures dentaire

Nous voulons développer un logiciel et une méthode de production avec des outils d’usinage informatiques plus adaptés et plus accessible aux laboratoire dentaires pour qu’éventuellement nous puissions partager la partie conception au clients pour qu’ils puissent concevoir eux mêmes leurs suprastructures.

Quber – Implementation of market strategies to capture small-medium sized clients.

Quber (www.qubersavings.com) is a financial wellness benefit offered to employees, through their employers. Employees save for short-term goals through the Quber platform, and employers have the option to match a portion of their savings. Employees earn matched incentives from employers. With a focus on short-term savings, and an emphasis on emergency savings, employees are much less likely to dip into their retirement savings when the unexpected happens. Even as an individual, it is possible to use this platform for saving money, keep track of your personal finances through spending analytics and achieve long term financial goals. The sales team has typically focused on acquiring large clients, but they are now looking for small-medium sized employers as well. They already have a few large potential employers in their existing pipeline but it usually takes time to convert them to a client. That is why they also want to build a solid pipeline of small to medium sized businesses that they can close faster.

Probability of default and rare events, the Logistic approach: A credit scoring application

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Tree Marking for Success in Ecological Forestry – Examining Tree Marking to Achieve Results in Partial Harvesting Systems

The proposed project will address the functional role of tree marking practices within industrial forestry applications. The intern will evaluate the use of on-the-ground identification or ‘marking’ of trees by forest professionals prior to implementing new, innovative and ecologically based harvesting techniques in Maritime Canada, within the Wabanaki-Acadian Forest region. Tree marking is widely used in other jurisdictions producing measurable, positive results such as retaining permanent biodiversity features and improving overall timber quality in the application of treatments such as single-tree or shelterwood harvesting systems in comparison to unmarked treatments. Results will be analyzed to measure preservation of enduring ecological features as well as economic impacts. Specific data collected will include the use and abundance of marked retention features as wildlife habitat and the overall effectiveness of marking in improve stand vigour and quality. Findings will be used to evaluate application costs relative to harvest productivity to determine if site-level identification of features reduces instances of perceived high-grading, and to determine overall economic viability of the practice and applicability to harvest planning in the Wabanaki-Acadian forest region.

Holistic view of electric energy systems, including Social, Technical, Environment, Economics, and Policy considerations

This project focuses on creating interdisciplinary educational program within the energy field. The goal is to address the challenge of engineers struggling to collaborate effectively with colleagues from different backgrounds – both within and outside of engineering.
By integrating energy principles with business, political, and environmental considerations, this project aims to equip future engineers with the necessary skills to navigate the complexities of the energy sector. This directly contributes to society’s fight against climate change and sustainable development, aligning with the university’s strategic vision of fostering collaborative and interdisciplinary approaches in education.

The expected outcome of the research is the creation of educational materials that provides holistic view of electric energy systems, including Social, Technical, Environment, Economics, and Policy considerations and can be integrated into interdisciplinary energy couse at Waterloo University.

Enhancing Environmental Toxicology Methods: Optimizing Culturing Techniques and Testing Protocols for Rainbow Trout, Earthworms, and Chlorella Algae

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Combining non-invasive brain stimulation with machine learning techniques to predict cognitive-sensorimotor interactions during skilled behaviours in healthy and clinical populations

The project aims to enhance our understanding and ability to predict the dynamics of cognitive and sensorimotor functions in skilled behaviors. Through the integration of non-invasive brain stimulation (like TMS) and machine learning algorithms, this research seeks to develop models that can foresee cognitive-sensorimotor interaction outcomes both in individuals with neurological conditions and healthy subjects. It involves collecting data on brain activity using non-invasive techniques while participants engage in predefined tasks. This data will then be processed and analyzed using sophisticated machine learning models to identify predictive markers of performance and recovery potential in clinical populations. These markers can provide invaluable insights into the design of personalized rehabilitation programs, enhancing the efficacy of treatments for neurological conditions such as stroke or traumatic brain injury.
The expected outcome of this project is a report describing a method that can be used to develop better diagnostic tools, rehabilitation therapies, ultimately improving people’s lives.