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Business to Consumer (B2C) market is facing rising complexities in customer acquisition, retention, and engagement, particularly in dealing with younger generations. One of the primary causes of this problem is the significant changes in consumers’ behavior and their developing habits that differ from those of the older generations. This project develops an AI-driven behavior recognition platform that recognizes the decisions that are driven by the subconscious mind.
Carlos Bazan
Saeid Eskandari
Hyke Technologies Inc.
Engineering
Professional, scientific and technical services
Memorial University of Newfoundland
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