A novel consumer’s behaviour analysis platform to enhance customer engagement

Business to Consumer (B2C) market is facing rising complexities in customer acquisition, retention, and engagement, particularly in dealing with younger generations. One of the primary causes of this problem is the significant changes in consumers’ behavior and their developing habits that differ from those of the older generations. This project develops an AI-driven behavior recognition platform that recognizes the decisions that are driven by the subconscious mind.

Faculty Supervisor:

Carlos Bazan

Student:

Saeid Eskandari

Partner:

Hyke Technologies Inc.

Discipline:

Engineering

Sector:

Professional, scientific and technical services

University:

Memorial University of Newfoundland

Program:

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