A Phenomenological analysis of consumer-product relationships

The research project that I wish to pursue is in the nexus of phenomenology, existentialism and consumer ethics. Specifically, I would like to give a phenomenological account for the extensive culture of bracketing factors of production. Why do we tend to bracket the factors of production from our consideration of buying the good? Essentially, bracketing is a deferment of judgment. By bracketing an object, we suspend our judgment of that object and relegate such judgment to another time or even indefinitely. As such, we render ourselves unable to think, let alone act, consciously with respect to the bracketed object. Moreover, if we act despite our conscious bracketing, the authenticity of our action is under threat. Sartre thought this behavior to be immoral and labeled this action as acting in ‘bad faith’. TO BE CONT’D

Faculty Supervisor:

Michael Miller

Student:

Partner:

Technische Universität Darmstadt

Discipline:

Sociology

Sector:

Education

University:

University of Toronto

Program: