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This project will develop a life cycle impact assessment (LCIA) model that will characterize beef production impacts on biodiversity across Canada. The outcomes of this project will provide science-based information regarding the impact of beef cattle production on biodiversity thereby providing greater transparency and improved public confidence in the beef sector. Further, it will give producers the knowledge necessary to engage with the general public, regarding the environmental, social and economic benefits of the beef industry. The image of beef industry will be improved through recognition of its concerted efforts to produce nutritious and safe beef that meets consumer demands, while minimizing environmental impacts.
Kim Ominski
Mohammad Reza Marami Milani
Canadian Cattlemen's Association
Animal science
Agriculture
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