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Red wheat is the most predominant wheat grown in Ontario. However, red wheats impart an
off-flavor to products when used in whole wheat formulations. The food industry is moving
towards developing a whole portfolio of whole wheat products in order to provide a healthier
alternative to consumers. However, issues related to the sensory characteristics of these
products have to be addressed first. There is a paucity of research on the subject of the
sensory attributes of red wheats compared to white wheats; what is the nature of off-taste,
what are the reasons for these; is the sensory attribute different based on the particle size of
the bran, etc. This collaborative project is the first step to establish clearly the nature of the
sensory attributes and its perception by consumers. The knowledge gained hereby will lead
to developing strategies to formulate whole grain products with improved sensory and textural
attributes.
Lisa Duizer
Kraft Canada ULC
Life Sciences
University of Guelph
Accelerate
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