Conscious Brands Inc. – Busioness Model Generator (2)

In 2020 we did a soft launch of our Conscious Brands Assessment software to former clients and industry colleagues. We had moderate success, and realized that our impact was limited by our capacity. With COVID aside, we feel that we need to pivot from a strategy of targeting B2C businesses to a focus on B2B businesses. We have identified a working group of other brand and management consults to pilot a B2B model and add the Conscious Brands Assessment tool to their toolbox.
The goal of offering the position is to help further clarify the program fee structure, the flow of information to the accredited providers, training program/ best practises, and a go to market strategy.

Faculty Supervisor:

Martin Halek

Student:

Partner:

Conscious Brands

Discipline:

Business

Sector:

Management of companies and enterprises

University:

University of Calgary

Program: