Export Marketing & Needs Analysis for Solanum Genomics Int’l Inc. (SGII)

This project will help Solanum Genomics International determine the export potential of one its technologies for improving potatoes. The commercial opportunity for this technology lies in improving the potato by increasing its genetic variability through a process called somaclonal variation. By understanding the market and its needs – knowing what traits the market is interested in, this technology can be used to select and clone for those traits and ensure a product with a market identified. The end result being an identified market for one of Solanum’s technologies.

Faculty Supervisor:

Dr. Karen Mudock

Student:

Brando Lee-Young

Partner:

BioAtlantech

Discipline:

Business

Sector:

Manufacturing

University:

University of New Brunswick

Program:

Accelerate

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