Farmhouse Communications Inc.

The Prairies North Magazine brand is seeking to accomplish three objectives: increase bulk subscriptions to the Client Appreciation Program (CAP), increase magazine sales, and identify additional revenue streams other than advertisement.

Increasing bulk subscriptions to CAP means increasing recurring monthly revenue. CAP enables businesses to send a copy of the magazine issue to their clients as a thank you and marketing effort. I will be responsible in determining who to contact in the province, and identifying touchpoints within the company to send information about the program.

Increasing magazine sales is a consequence of successful prospecting and active subscribers. The overall desired target subscription sales range between 500 to 1000. The appropriate quarterly target must be determined while considering seasonality. Determining brand pricing strategy through observing the market’s supply and demand, studying the competition in the same market, and understanding the brand’s product quality.

Lastly, identifying additional revenue streams requires a creative background and experimentation with potential alternatives that work well with the brand. Some alternatives worth exploring may be brand extensions such as sister publications, books, events, conferences and courses. Other digital content such as YouTube may help familiarize viewers with the brand.

Faculty Supervisor:

Will Murphy

Student:

Partner:

Farmhouse Communications Inc.

Discipline:

Business

Sector:

Information and cultural industries

University:

University of Saskatchewan

Program: