Fashion Foodnotes – Understanding the Social, Environmental and Cultural Implications of the Food-Fashion Nexus

At the center of the research project are the various phenomena connecting food and fashion, such as fashion that is printed with, shaped like or even made of food, as well as collaborations between designers and actors in the food industry. After a tense relationship between food and fashion in the past, this new development can be considered a change in social values – seemingly heralding the end of Kate Moss’ “Nothing-tastes-as-good-as-skinny-feels”-mentality as well as the start of an increasing (environmentally) aware consumer culture. By taking a closer look at the connection of food and fashion the thesis will highlight how gender performance, identity construction and group dynamics have shifted. The insights gained through the dissertation will benefit our understanding of food and fashion from a social, historical and cultural background. In addition, the thesis may help to open a conversation about the underlying attitudes, motivations and beliefs of people in Western society asking for a change towards a more environmentally and humane development in the industries.

Faculty Supervisor:

Jessalynn Keller

Student:

Partner:

Ludwig-Maximilians-Universität München

Discipline:

Sociology

Sector:

Education

University:

University of Calgary

Program: